Despite its bitter aftertaste and relatively high price, stevia has become a mainstream ingredient globally. Its focus has been on calorie reduction in a ‘natural’ way for healthy everyday living, competing with other high-intensity sweeteners which are artificial. Soft drinks has been a particular area of focus and it is this category on which stevia has really made its mark. Euromonitor’s new report ‘How Will Stevia Change the Sweeteners Market?’ explores the current usage patterns for this packaged food and beverage ingredient and pinpoints opportunities for future development.
Want even more insight about the Stevia market? Listen to our latest podcast, entitled “Stevia: Successful in 2012.”