It is Euromonitor’s 40th birthday this year. How things have changed – both from our business’s perspective and the way we do business. When the company was founded in London in 1972 we published two books, European Marketing Data & Statistics and International Marketing Data & Statistics. Back then there were no mobile phones, no email and no internet to help promote our products.
Fast track to today and we publish 20,000 reports annually on our website alone. Technology has moved at such a pace that it seems like the smart phone can do everything.
Embracing new technologies has helped us establish ourselves as the market research provider of choice for the world’s leading companies. CD-ROMS were our first electronic publications, now clients can access research from our web databases, videocasts, podcasts and webinars. Whereas research used to be static it is now brought to life with impressive analytical and visualisation tools.
In the age of good corporate social responsibility, technology such as video conferencing is helping us to reduce our carbon footprint. We have clients and research staff in more than 80 countries across six continents. However, we no longer have to step on a plane to have face-to-face meetings. Next step Antarctica? Unlikely. But strange things happen, like Felix Baumgartner breaking the sound barrier by skydiving from space. We wouldn’t have predicted that back in 1972.