In cooperation with WTM, Euromonitor International launched the 2012 Global Travel Trends Report today. For the last eight years, the global travel trends report has correctly predicted future travel trends, and this year’s report is no exception.
Some of the report’s major trends include:
- Shopping is a major theme, with BRICs flocking to Europe, Indians jetting off on low-cost carriers to purchase gold, and hotels being built inside shopping malls in the Middle East.
- Technical innovation is the driving force between the rise of smart TVs, creating new opportunities for travel brands and new business models such as Tingo.
- Americans are drawn to countries coming in from the cold, such as North Korea, Cuba and Myanmar, while Nigeria’s film industry, Nollywood, is a magnet for intra-regional African travel.
- The lure of luxury continues in Asia as upmarket car brands exploit the power of their brands and make inroads into the hotels sector.
Download a copy of the report