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Midea is ranked second globally in consumer appliances despite its very modest presence outside China. Despite stiff competition from its close competitor, Haier, it has built a sound foundation in the domestic market. However, as this market slows following the end of government subsidies, Midea must deploy capital to expand into other markets, or risk becoming a one-market player. It has begun to make some moves in this direction with joint ventures in air treatment in India and South America.

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