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Private label was a clear winner during the financial crisis as consumers sought to cope with a new era of austerity. While private label penetration has been most evident in Western Europe, there is a growing indication that these products are on the cusp of a boom in the developing world. Perhaps the most surprising aspect of this impending growth derives from the fact that it is local retailers rather than the big multinationals which are promising a larger number of these products.

 

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