Intel Corp announced the launch of the first smartphone running on its Atom processor, the XOLO X900. The device, developed by Lava International Limited (Lava) in India, will be running on the Android OS, which is expected to garner 62% of the Indian smartphone market in 2012.
The XOLO X900 is priced at an attractive Rs 22,000 (US$448), which is similar to the Motorola Atrix 2 and Samsung Galaxy S2, both of which have been in the market for a longer time. In terms of specifications, the X900 is on par with its competitors, which definitely bodes well for Intel and Lava’s maiden effort in the smartphone market.
The average consumer is largely indifferent to the processor brand. The chipset war is won by wooing manufacturers and looking at the price of the X900, Intel is definitely doing something right. The Indian smartphone market is expected to grow 28% in 2012 but it is still early days to talk about world domination like how Intel cornered the PC market. The litmus test will be how consumers in developed markets like the US and Western Europe respond to other Intel-based smartphones under Orange and Motorola brand names. In this aspect, Intel has to be selective in its collaboration with manufacturers, rather than being concerned about selling chipsets.