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Nestlé’s acquisition of Pfizer’s baby food asset has a global reach, states Ildiko Szakai, senior packaged food company analyst at Euromonitor. However, the main advantage of the asset is that 80 percent of sales generated are in emerging markets – 50 percent of which come from Asia Pacific. By acquiring this asset, Nestlé has not only strengthened its presence in China, but has also affirmed its position as number one in the baby food market in Asia Pacific.

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