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Sales of private label healthcare goods soared in Lithuania, expanding their value sales from 0.4% in 2010 to 4% in 2011. Roberta Kniuipyte, research analyst at Euromonitor International, explains how major consumer healthcare retailers are introducing their own lines of healthcare products to the public, expanding the reach of private label to vitamins and supplements. Analgesics and cough and cold remedies will be the next target segments for private label healthcare goods.

 

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