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In the past, Australian online retail sales have been notoriously low but changes are coming. In this podcast, Bettina Kurnik, research analyst at Euromonitor, explains the rise of internet retailing in Australia. In 2008, Germany, France, the US and the UK saw about 5-6% of apparel online sales, while Australia saw only 2%. In 2011, Australia was up to 5%. Why the rise in online retailing? Kurnik explains why consumers in Australia are more internet savvy than ever before.