2012 Health and Wellness Performance Overview: Asia Pacific

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Asia Pacific saw sales of health and wellness products worth US$217.4 billion in 2012, the largest across all regions. As consumer education of health beneficial ingredients rises, interest has turned to fortified/functional products and milk formula and juice in particular. A large share of this growth stems from local players with Wahaha and Kirin leading the way in 2012. Hear Euromonitor International’s Health and Wellness Analyst, Diana Cowland, speak at Vitafoods Asia 2013.