fbpx
https://blog.euromonitor.com/wp-content/uploads/2018/05/iconEMICroppedSquare-150x150.png

By: Wee Teck Loo

Update: Hear Mykola Golovko speak at the International CES 2012 event in Las Vegas, Nevada, on January 12, 2012.

Wee Teck Loo, Head of Consumer Electronics Research, and Mykola Golovko, Consumer Electronics Research Analyst at Euromonitor International, discuss what will and will not be on everyone’s wish list this holiday season. Smartphones are topping lists globally. In fact, 1 in 3 mobile phones sold in 2011 were smartphones. Tablets are also going to be a popular gift, with Apple’s iPad leading the market. The Kindle Fire in the US is expected to give the iPad serious competition this holiday season.

Ultrabooks, on the other hand, are a product that won’t get attention this holiday season. Designed to be a sleeker version of a laptop, ultrabooks are being eclipsed by the rise of tablets, which are seen as a sort of successor to the laptop. Portable media players such as the iPod will also take a hit this holiday season, with more consumers turning to their smartphones or tablets for music playback. Smartphones and tablets also have the benefit of internet connectivity, where most portable media players do not.

This video is also available on View our YouTube Channel

About Our Research

Request a complimentary demonstration of our award-winning market research today.