Hotels are increasingly using social media to connect with their customers, says Angelo Rossini, Travel and Tourism analyst at Euromonitor. Not only are hotels looking for feedback from their customers via sites like Facebook and Twitter, but hotels are reaching out with offers on these sites as well. For example, many chains offer discounts on empty rooms, posting these last-minute sales on their social media sites.
The concept of luxury travel is also changing from expensive and lavish travel towards a more sustainable trip. In fact, Kuoni is now offering sustainable trips where travelers are able to help local communities at their destinations.