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In this episode of Globalcast, Ivan Uzunov, Senior Research Analyst at Euromonitor International discusses the impact of the European Union’s recent approval of the natural sweetener Stevia. Uzunov focuses on how the soft drinks market in Europe is using Stevia since the approval.
- The history of the approval of Stevia by the European Union
- The advantages of Stevia for soft drink manufacturers
- Which soft drink companies are using Stevia
- The disadvantages of using Stevia