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Alcoholic Drinks Forecast Revisit: Changing Growth Scenarios and Corporate Responses

Against a backdrop of economic instability, this briefing analyses how forecasts for the alcoholic drinks industry made in October 2010 are susceptible to change and how company strategies are evolving accordingly. Global growth will continue to be driven by emerging markets, whilst high debt and slow economic recovery in mature markets continue to threaten market development. In response, companies are focusing on extending geographic reach, whilst looking to maximise value in slow growth markets.

Alcoholic Drinks Forecast Revisit-Changing Growth Scenarios and Corporate Responses

Download Alcoholic Drinks Forecast Revisit-Changing Growth Scenarios and Corporate Responses

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