By: Pasi Hannonen

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    In this episode of Globalcast, Senior Research Analyst Pasi Hannonen discusses Finnish cross-border shopping with the reputation of Finland being an expensive country.

    Hear about:

    • Countries Finns visit to shop and why
    • Products Finns buy when they travel
    • How cross-border shopping affects retailing in Finland
    • The future of shopping tourism for neighboring countries of Finland


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