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The market size of hair care ingredients rises and falls with the industry itself, but hair care is expected to grow by 2% in value terms by 2015, states Yariella Coello, Ingredients Research Analyst at Euromonitor International. Today’s consumers are looking for value-for-money, and in hair care, this means functionality. Ingredients should be innovative and cater to different consumer groups in order to gain relevance in the hair care market.

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