Convenience and functionality are the two main factors consumers look for in packaging, says Regina Maiseviciute, Packaging Industry Analyst at Euromonitor International. In Russia, consumers responded to these factors by purchasing easy open metal cans, flip top bottled water, and microwavable packages.
Entertainment at home is another important trend in Russia. During the economic downturn, consumers stopped going out to eat and started eating at home. Manufactures spotted this trend and replicated the food service experience in products such as home beer drafts, bag in box wines, and 3 litre PET wind bottles.
Maiseviciute goes on to discuss the trend of premiumisation and how it affects the packaging industry in Russia.