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In this episode of Globalcast, Daphne Kasriel, Consumers Editor for Euromonitor International, discusses the impact of celebrities on consumer trends, lifestyles and buying habits.

Learn about:

  • The relationship between celebrities and consumer trends
  • How consumer aspiration for the celebrity lifestyle impacts buying habits and lifestyles
  • The influence of “celebrity worship” on emerging markets
  • Ageing in celebrity culture and how it applies to consumers

 

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