Download this file as an MP3
In this episode of Globalcast, Daphne Kasriel, Countries and Consumers Research Editor at Euromonitor discusses the term “glocal” and how it relates to the multilayered consumer buying preference.
- What ‘glocal’ means
- What is moving consumers to favour local consumption
- What kinds of local purchasing choices are consumers making in 2011
- Why it is important for brands to recognise global consumption
- Which type of consumption appeals to emerging markets