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By: Don Hedley

     

    Don Hedley, Tobacco Research Analyst at Euromonitor, explains the future of the cigarette. The tobacco industry is searching for a ‘safe’ cigarette; something that delivers nicotine without harming carcinogens and carbon monoxide. Hedley explains why the alternative is most likely not a nicotine replacement therapy (NRT) product; not only are there more smokers in the world, but tobacco companies have also stated that NRT products do not deliver nicotine to the user in a fast enough manner.

    Hedley discusses what the “safe cigarette” might look like and speculates how far the industry is from reaching that product.

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