In the 2nd part of this video, Euromonitor International’s Retailing industry Research Analyst Alex Liu looks into other eye-catching trends, which are likely to influence the Chinese retailing industry in the coming years:
- Retailers are going to third and fourth tier cities because of less competition, lower operation cost and government support.
- Emerging retailing channels such as online shopping, direct selling and home shopping are supporting the shops of major retailers.
- Suppliers and distributors tend to receive higher pressure as retailers simplify their distribution structure. Also, chained electronics and appliances retailers are launching more competitive private-label products.