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  • 消费者信心恢复
  • CPI指数/物价上涨带来的影响
  • 零售商信心恢复增加投资


  • 现代流通渠道,如卖场,超市,便利店
  • 家电,装潢/建材零售商
  • 奢侈品零售商



English translation:

According to Alex Liu, Euromonitor International’s Retailing industry Research Analyst, The 2010 Chinese retailing industry forecast CAGR will return to double-digits after the gloomy 2009 economy. This interview with Alex Liu tells the back story of major drivers from each of the retailing categories, the industry’s competitive landscape, the government’s economy boosting strategy, and the macro-economy upturns.

The 2010 China retailing growths reasons are:

  • Consumer confidence in the economy
  • CPI growth
  • The retailing player’s confidence in the economy; resulting in larger investments

The retailing categories with high growth are:

  • Modern distribution channels such as hypermarkets, supermarkets, convenience stores
  • Appliances and home and garden specialist retailers
  • Luxury goods retailers

In 2010, the China retailing industry is more consolidated with both international and domestic manufacturers opening retailing outlets themselves, more M&A issues, and new market entries, which gives pressure to the smaller players.

The government’s economy boosting strategy – transforming China’s economy from export-oriented to domestic demand-led has also resulted in OEM company Foxconn planning to enter into chained electronics specialist retailing in China.

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