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Conference: Beyond Beauty Paris 2010
Dates: September 12-15, 2010
Location: Paris

Euromonitor International is pleased to support Beyond Beauty Paris 2010, the biggest European forum for the Beauty and Well-being industry. Carrie Lennard, Senior Beauty & Personal Care Analyst will be part of the conference programme with a presentation titled: Staying ahead of the game, how manufacturers are adapting to the changing face of beauty. Carrie will provide an insight on innovative new marketing strategies that tap into cutting edge new media and analyse how companies in less dynamic categories are using spread betting techniques to boost their sales and which categories proved most/ least resilient to the recession. Carrie will also analyse how consumers in developed markets are changing their spending on beauty and highlight the role of the new countries set to be pivotal in global beauty growth: beyond the BRICs towards the latest key emerging countries. Finally, super premium vs mass vs private label, Carrie will identify who’s winning in the beauty pricing wars.

For more information: Click here mto visit the conference website

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