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Euromonitor’s Head of Cosmetics and Toiletries Research, Irina Barbalova, recaps her presentation from In-Cosmetics 2010 in Paris, France. The cosmetics market suffered during the economic crisis, with premium cosmetics witnessing its first year of decline. Barbalova discusses the top personal care markets, including :

• Hair care, which remained largely unchanged in growth
• Skin care, which posted negative growth
• Deodorants, which is posting strong growth despite the downturn.

Barbalova also explores how private label brands are witnessing massive growth due to budget-conscious consumers and the challenge premium brands are facing to keep their products on store shelves.

This video is also available on our YouTube page.

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