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In this episode of Globalcast, Florian Heyden, Senior Research Analyst at Euromonitor discusses the recent trend of adding organic ingredients to pet food. Heyden gives a case study of the trend in Germany, and then explores the organic trend in the worldwide pet food market.

Hear about:

  • How sales of organic food in Germany are impacting the pet food market
  • Why the packaged food market often affects the pet food market in different countries
  • How the organic trend is impacting the sales of pet food worldwide
  • The future of organic pet food

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