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Euromonitor Research Analyst Alison Lipson explores the change in consumer trends in the United States Home Care industry. Consumers are spending less on house cleaning products, including:

• Opting for less expensive Home Care products
• Shifting towards multipurpose cleaning products
• Returning to products they know well and are familiar with
• Retailers and manufacture’s focus on creating value brands, including Proctor & Gamble’s introduction of Tide Basic and Target’s launch of new private brand “up & up.”

Lipson highlights changes in the surface care and disinfectant categories, the impact of green products, and the relationship between new home sales and the Home Care product market influxes.

This video is also available on our YouTube page.

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