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Euromonitor International is proud to be speaking at OTC National 2010, taking place in Philadelphia, PA on May 18-19. Our Head of Global Consumer Health Research, Samantha Chmelik, will be discussing how the economic downturn drove consumers to seek cost-effective products for their healthcare needs, as well as how private label or generic versions of products benefited from this shift in spending. Brought to you by OTC Marketers, for OTC Marketers, the OTC National Conference is designed to provide OTC Marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in Over-The-Counter marketing. Over two days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. OTC National also includes the OTC National Advertising Awards and the Top OTC Marketers of the Year Award. This year’s featured topics include: Competing with Private Label, Innovations in Retail Marketing, Dealing with the FDA, Maximizing Your Media Mix.

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