In this episode of Globalcast, Euromonitor’s Head of Beverages Research, Richard Haffner, discusses the global opportunities and trends of functional drinks.
- Trends driving growth of the functional drinks market
- How manufacturers can take advantage of the untapped global potential for functional drinks
- What sports drinks manufacturers are doing to improve sales
- The impact the recent acquisition of Orangina and V by Suntory has on the energy drinks market in Western Europe