In this episode of Globalcast, Euromonitor International analyst for Alcoholic Drinks, Spiros Malandrakis, comments on the emergence of four high potential growth markets, Nigeria, Philippines, Vietnam and Turkey, in the alcoholic drinks industry. Mr. Malandrakis’ discusses key drivers such as rising urban populations and westernization trends proving necessary for success.
- The main characteristics of Nigeria, Philippines, Vietnam and Turkey identifying the countries as the next BRICs for Alcoholic Drinks
- Main drivers in each country
- Major challenges the industry faces
- Which companies will succeed and the role of international players
Featuring: Euromonitor International Alcoholic Drinks analyst, Spiros Malandrakis
Learn more about the topic in Euromonitor International”s global briefing: The future BRIC’s in Alcoholic Drinks