The current recession is the worst the world has faced in over 60 years and 2009 will be a year of exceptional uncertainty. Worst-affected countries are those that are export-dependent, heavily indebted and reliant on foreign capital. Consumers have shown some resilience but are focused on searching for value for money. In this episode of Globalcast, Euromonitor International research manager, Sarah Boumphrey, analyses the recession, looks at who is affected and predicts a slow recovery, led by developing markets.
- How this recession compares to previous ones?
- What is likely to impact consumers more: the length or depth of the crisis?
- Who are the winners and losers?
- When and how will global growth return?