In this episode of Globalcast, Euromonitor International Global Research Manager Simon Maddrell discusses the latest ranking for Euromonitor’s Soft Drinks Billionaire’s Club and the impact of the global economic downturn on the industry.
- Which brands are moving up in the rankings and where their growth is coming from
- Risks that some brands are facing with changing consumer preferences
- How the economic recession is affecting certain segments of the industry and which categories are faring well
- Opportunities for manufacturers to expand the growth of their brands