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38 posts categorized "White Papers"

April 9, 2015

Consumers in the Digital World: Hyperconnectivity and Technology Trends

250_hyperconnectivitySurvey-v1.0Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

Download this free extract now to:

› Learn how technology is shaping the way consumers want to interact with your brand

› Explore device ownership across a number
of categories and demographic groups

› Understand the barriers and opportunities technology can present for your business

Download-Now

Continue reading "Consumers in the Digital World: Hyperconnectivity and Technology Trends" »

March 31, 2015

Invertir en investigación de mercado global una guía estratégica para PYMEs

250_spanish_marketResearch-v1.0Los pequeños y medianos negocios se enfrentan a los mismos retos que la mayoría de las empresas: un ambiente que cambia rápidamente, una competencia intensa y tendencias dinámicas entre los consumidores. ¿Por qué la investigación de mercado es percibida como un lujo que solo las grandes empresas se pueden dar?

Si se usa de manera correcta, la investigación de mercado puede ser una inversión estratégica para empresas de todos los tamaños, que entrega información necesaria para desarrollar una ventaja competitiva.

Lee este White Paper y asegúrate que sabes cómo:

› Entrar a un nuevo mercado

› Lanzar un nuevo producto

› Desarrollar un plan de negocios

› Desarrollar una estrategia competitiva

› Proyectar el mercado y adelantarte a tu competencia

Descarga-Ahora

Pesquisa de mercado: guia estratégico para PMEs

250_portuguese_marketResearch-v1.0Pequenos negócios enfrentam os mesmos desafios que a maior parte das grandes empresas: ambiente de negócios dinâmico, concorrência acirrada e tendências de
consumo em constante mudança. Por que a pesquisa de mercado é vista como um luxo que apenas grandes empresas podem pagar?

Usada corretamente, a pesquisa de mercado é um investimento estratégico para companhias de todos os portes, por oferecer informações valiosas para ganhar competitividade.

Leia este white paper para saber como:

› Entrar em um novo mercado

› Lançar um novo produto

› Desenvolver um plano de negócios

› Desenvolver uma estratégia competitiva

› Fazer previsões para estar à frente da concorrência

Baixe-Minha-Cópia

Investing in Global Market Research: A Strategic Guide for SMEs

250_marketResearch-v1.0Small businesses face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. Why is market research seen as a luxury only large corporates can afford?

Used wisely, market research can be a strategic investment for companies of any size, providing rich insights to gain a competitive edge.

Read this white paper to learn how to:

› Enter a new market

› Launch a new product

› Develop a business plan

› Develop a competitive strategy

› Forecast to stay ahead of competition

 

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March 18, 2015

Cities in China: Economic and Consumer Dynamics for Successful Business

250_chinaCityTierReport-v1.0China is at the forefront of the world economy.
It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

In order to best capitalize on China's growth, we suggest companies create territory strategies to connect with potential consumer bases. In this paper, our analysts have analyzed the business environment and consumer trends by city in China, developing tiers for each.  These tiers highlight the economic and demographics of each city, making it easier for businesses to identify their target market(s).

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For example, Tier 1 and Tier 2 cities make up more than 55 percent of the national GDP value but they also register high penetration of modern retail and foodservice.  Tier 3 and 4 cities on the other hand, offer an untapped marketplace for future growth potential.  Approximately 65 percent of fast moving consumer goods sales came from Tier 3 and lower tier cities.  In order to seize opportunities in these Tiers, a number of brands have been working to target a potential customer base.

“Companies such as Starbucks plan to have a total of 1,500 outlets by 2015 and many of the new openings will be in Tier 3 and lower areas,” says Senior Consulting Manager, James Chen. “However, five years ago around 70 percent of their company’s 400 total outlets were located in Tier 1 cities.  Using our tier strategy, businesses can best identify their target markets and begin utilizing strategies to reach those Chinese consumers.”

February 19, 2015

Las principales tendencias de retail en América: 2015

250_spanish_topRetailingTrends-v1.1Descarga este e-book para obtener las principales tendencias del retail en Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

Descarga-Ahora

El retail por internet es una de las  categorías más importantes dentro de la industria y presenta un crecimiento esperado del 12% anual  en promedio a nivel global entre 2014 y 2019. Durante el mismo período, se espera que América Latina vea un crecimiento anual promedio de 10,8% y EEUU un 9,6%.

Para poder competir bajo estas condiciones, las tiendas físicas utilizan estrategias como Apps móviles para usar dentro de sus tiendas y así mejorar la experiencia de compra. Además, muchas empresas de retail tradicional apoyan el incremento a los impuestos en las compras por internet.

Continue reading "Las principales tendencias de retail en América: 2015" »

Top Retailing Trends in the Americas in 2015

250_topRetailingTrends-v1.1Download this e-book for a regional overview of the retailing market in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, United States, Uruguay and Venezuela.

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Internet retailing is one of the most valuable and fastest growing channels globally with a 12% forecast compound annual growth rate (CAGR) from 2014-2019.  During the same period, Latin American internet retailing is expected to see a 10.8% CAGR and the US 9.6% growth, respectively. To keep up with their fast-growing competition, in-store retailers have added mobile apps for use in store to enhance consumers shopping experiences and supported higher taxes on internet purchases.

Convenience stores are also growing in popularity despite experiencing different levels of growth in North and South America markets.  For example, Super 24, the only convenience store chain in Guatemala, has tripled its stores since 2010 as many consumers are shopping at convenience stores in place of small independent grocers. Argentine cities are also turning to easier options to shop on the go and Colombians prefer the appealing prices and proximity of convenience stores.

“2014 saw a lot of opportunities for growth and change within the retail category,” said Latin America Research Manager, Sean Kreidler.  “In the coming years, both North and South American regions will remain a lucrative but challenging retail environment.  Sales will continue to grow due to innovation and the opportunity to utilize both online and in-store shopping experiences. However, companies need to be flexible to the needs of consumers, while differentiating themselves from their competitors to be successful in the industry.” 

February 6, 2015

Mapping Consumer Types by Country for Successful Targeted Marketing

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Consumer types can be a powerful tool to help companies better understand and appeal to their target market. The following videos provide snapshots of country-specific consumer types, focusing on the top personality traits and key demographics of five consumer segments in each market.

 


 

 

For more Consumer Types Analysis

Euromonitor's new white paper  profiles seven global consumer types and offers tips for reaching these different segments. In addition, full reports with in-depth analysis of 45 country-level consumer types across nine global markets, such as the examples shown above, are available to Passport Survey subscribers and can also be purchased as standalone reports.

February 5, 2015

7 Consumer Types for Successful Targeted Marketing

7 Consumer Types for Successful Targeted MarketingConsumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.  For example, despite media claims, not all Millennials are the same and treating them as such could lead to missed opportunities. As a starting point, we've identified seven consumer types around the world that share similar traits and behaviors.

Consider the following:

 - Does your pricing model fit with the Undaunted Striver’s high income or should it be in line with the Independent Skeptic’s need for value?

 - Is your packaging appealing enough for Impulsive Spenders or should you be focused on adding “trustworthy” features to attract the Conservative Homebody?

 - Is your brand reputation reliable enough for the Aspiring Struggler?

  - Are you spending too much on online advertising when the Secure Traditionalist favors simplicity or too little for the Balanced Optimist’s need for news and social media?

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Continue reading "7 Consumer Types for Successful Targeted Marketing" »

January 15, 2015

White Paper: Top 10 Consumer Trends for 2015

250_2015consumerTrends-v1.02015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. Their purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are a blend of online activity and real world lifestyle – they want to access information instantly, share their lives on social media and showcase individuality.

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Download this white paper to learn:

 - How convenience encourages omnichannel shopping trends
- Which consumption styles are leading to brand innovation
- Why it’s so hard to sell to Millennials
- Rising concerns about privacy and digital footprint with the omnipresence of the internet of things and social media
-More about consumers in 2015 ...
 
 

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Recent Posts

Consumers in the Digital World: Hyperconnectivity and Technology Trends

Invertir en investigación de mercado global una guía estratégica para PYMEs

Pesquisa de mercado: guia estratégico para PMEs

Investing in Global Market Research: A Strategic Guide for SMEs

Cities in China: Economic and Consumer Dynamics for Successful Business

Las principales tendencias de retail en América: 2015

Top Retailing Trends in the Americas in 2015

Mapping Consumer Types by Country for Successful Targeted Marketing

7 Consumer Types for Successful Targeted Marketing

White Paper: Top 10 Consumer Trends for 2015