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April 12, 2014

The B2B Market Attractiveness Index

 

The B2B Market Attractiveness Index is a must have for companies selling into multiple industries or geographies. Using Euromonitor’s framework will help businesses evaluate many different markets utilizing a systematic approach. Learn more about the B2B Market Attractiveness Index in this short video, featuring Indre Cesniene, Euromonitor's Head of Passport: Industrial Research.

Download our latest industrial whitepaper, "B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk"

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April 8, 2014

B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk

250_B2BmarketAttractiveness_blue-v1.0When compared to a business-to-consumer sales model, the business-to-business sales process is longer and of higher average value with a smaller number of buyers. B2B buyers are quicker to react to changes in the economy with statistics showing that during an economic crisis, B2B purchases drop more severely than personal expenditures.  International companies selling products such as raw materials, machinery, transportation or other B2B goods and services must develop a systematic framework serving their medium and long term company strategy. The B2B Market Attractiveness Index is a composite index providing one figure ratings for each B2B market segment using a predefined formula on a large set of data.  This rating can be used to evaluate country risks and opportunities. 

For example, a company that produces electronic components in eight different countries within five different industries is indirectly being exposed to over 40 different B2B markets with all of these markets vital to the company’s success.  Utilizing the index will help a company identify opportunities in multiple industries and geographies.

According to Euromonitor International’s Head of Industrial Research, Indre Cesniene, “The B2B Market Attractiveness Index is a must have for companies selling into multiple industries or geographies.  Using Euromonitor’s framework will help businesses evaluate many different markets utilizing a systematic approach.” 
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Learn more about Euromonitor's Industrial Data

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March 18, 2014

White Paper: The Path to Purchase

250_thePathToPurchase_orange-v1.1 Is the endless supply of consumer buying data giving you headaches?

Download The Path to Purchase: Implementing a Consumer Buying Behaviour Model to discover our simple path to purchase model. The model breaks the buying process into three phases: opportunity, research and selection, to better understand and analyse shopper behaviour and to provide a framework for companies to turn shopper information into actionable business insights.

A clear understanding of how customers move through the purchase decision-making process is essential for companies and brands wishing to remain competitive in today’s marketplace. Some companies may already be collecting consumer data but are often not utilising it to the fullest, which can lead to missed opportunities. Our path to purchase model provides a framework for companies focused on making more strategic decisions with their consumer buying behaviour data.

 

 

 

 

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Does your company have a path to purchase model in place? Share your process with us in the comments section!

February 25, 2014

Leveraging Consumer Loyalty to Drive Mobile Payments

Leveraging Consumer Loyalty to Drive Mobile Payments Adoption White Paper Cover Image White Paper by Michelle Evans - Senior Consumer Finance Analyst

Mobile wallets have struggled in the marketplace due to privacy and security concerns, uninformed consumers, a lack of required infrastructure to execute payments and the convenience of existing payment methods.  Mobile payments remain a niche form of payment with consumers generally relying on mobile phones to do other things in store, such as comparing prices or reading product reviews.

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However, the mobile landscape has rapidly changed in recent years to the point that m-payments are not just for early adopters of technology. Euromonitor estimates 80% of all mobile phones sold in the US and 59% of those sold globally will be smartphones in 2014. This development means it is more feasible for merchants of all types to launch successful m-payments platforms. 

Smartphones enable consumers to receive geo-location discounts, coupons, faster transactions, emailed receipts and loyalty programmes. If businesses focus on these integrated loyalty offerings or more robust loyalty platforms, they will see an increased number of consumers adopting mobile payments as a way to pay for in-store purchases.  

According to Evans, “Mobile payments must be as cheap, safe and easy to use as traditional payment methods to even be considered a viable option. Merely making mobile payment infrastructure ubiquitous likely won’t be enough to entice a broad consumer base. In order to encourage wider adoption, mobile payment players will have to provide additional value, which will likely be derived from an integrated loyalty platform.”

Continue reading "Leveraging Consumer Loyalty to Drive Mobile Payments" »

January 14, 2014

The Top 10 Global Consumer Trends for 2014

 
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Today we have released a new white paper written by Daphne Kasriel, Consumers Editor, on the top 10 global consumer trends for 2014.

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Trends include an overwhelming desire globally to indulge in luxury goods, download more apps and document experiences visually through social media.  However, consumers are also struggling with work-life balance, maintaining an eco-friendly lifestyle and eating better.  These trends are sure to change the way brands appear and interact with consumers and in turn, brands will need to work harder to maintain customer loyalty.

Continue reading "The Top 10 Global Consumer Trends for 2014" »

December 3, 2013

White Paper: Business Challenges and Opportunities in Africa

250_oppChallengeAfrica-v1.1Seven of the 10 fastest-growing economies worldwide are African: Ethiopia, Mozambique, Tanzania, Congo, Ghana, Zambia and Nigeria.  However, the paper encourages companies to look at the continent as a collection of diverse countries and to avoid a ‘one size fits all’ approach.

“High economic growth, coupled with a much-improved business environment is now making Africa an increasingly attractive hub for international FMCG companies,” said Lois René Berman, Research Manager and a co-author of the paper.

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The retail sector is considered one of the ‘hottest’ industries in Africa, surpassing that of natural resources extraction.  Indeed, Euromonitor International research shows store-based retail sales in countries such as Nigeria and Kenya are expected to experience double-digit value increases in 2013, 19% and 13%, respectively.

Continue reading "White Paper: Business Challenges and Opportunities in Africa" »

November 20, 2013

White Paper: Understanding the 21st Century Traveller

21st Century TravellerIn a follow-up to the Global Trends Report released earlier this month, we have released a new white paper authored by Caroline Bremner, Head of Travel and Tourism.

One of the most notable trends amongst 21st century travellers is an increase in online bookings. The US and Western Europe remained the largest online travel markets in 2012, with online travel sales reaching US$185 billion and US $170 billion, respectively.  These same markets will grow the least from 2012-2017. However, BRIC markets are each expected to grow between 10-20% during that same forecast period. 

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 Mobile technology has greatly affected travel bookings and will continue to grow, driving the increasingly important real-time social conversation between the newest travelling consumer, the millennial, and consumers and travel brands. According to Pew Research Center, 81% of US consumers between the ages of 25-34 have smartphones and 37% own a tablet.  Marketing strategies must adapt to incorporate gaming, apps and user-generated content to reach this generation, since they are sceptical of traditional marketing.

Continue reading "White Paper: Understanding the 21st Century Traveller" »

November 12, 2013

Dynamic and Upwardly Mobile: The Emerging Middle Classes Beyond BRIC

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As I have said before many times on this blog, the emerging market slowdown does not mean that there are no longer opportunities for growth. Rather companies may have to search harder for opportunities – particularly beyond Brazil, Russia, India and China – and also work harder to attract the middle classes in these markets.

Some Key Facts to Consider

  • Between 2013 and 2020 emerging market economies will grow almost three times faster than developed economies;
  • By 2020, five of the world’s largest 10 economies will be emerging markets — China, India, Russia, Brazil and Mexico — accounting for a combined $47 trillion in GDP (in PPP terms)
  • In 2013 emerging markets are home to 85% of the world’s population and 90% of those aged less than 30;

Continue reading "Dynamic and Upwardly Mobile: The Emerging Middle Classes Beyond BRIC" »

White Paper: Reaching the Emerging Middle Classes Beyond BRIC

Beyond Bric Cover ImageToday, we have released a new white paper by Survey Manager Eileen Bevis and Sarah Boumphrey, Head of Countries and Consumers Research entitled "Reaching the Emerging Middle Classes Beyond BRIC".

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In 2013, emerging markets are home to 85% of the world’s population, more than half of whom live outside of the BRICs (Brazil, Russia, India and China).

In emerging markets, the twin drivers of economic and demographic growth are leading to rapid increases in consumer expenditure and growth, forecasted to be three times that of developed markets between 2013 and 2020.  Consumer spending growth in emerging markets outpaced that of developed countries every year since 2000 and is expected to continue doing so.

“Attention should be paid to the small emerging markets beyond BRIC, as many are experiencing faster growth rates in economic, demographic and consumer market terms.  These markets bring both challenges and opportunities for companies able to move in and tailor their products, services and strategies to compete effectively,” says Euromonitor’s Head of Countries and Consumers, Sarah Boumphrey. “Middle classes are the perfect demographic to target for fast growth within these markets and our white paper identifies aspects of these consumers.”

Continue reading "White Paper: Reaching the Emerging Middle Classes Beyond BRIC" »

October 21, 2013

White Paper: "Investing in Global Market Research - A Strategic Guide for Small to Medium Enterprises"

SME Whitepaper CoverToday's new white paper, “Investing in Global Market Research – A Strategic Guide for Small to Medium Enterprises,” highlights the benefits of utilizing market research for small and medium enterprises (SME). 

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This white paper is a how-to guide for small businesses looking to access the value of their market, highlighting common uses of market research, strategies implemented into business plans, case studies for further discussion and the different elements of market research helping answer related business questions. 

Continue reading "White Paper: "Investing in Global Market Research - A Strategic Guide for Small to Medium Enterprises"" »

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Recent Posts

The B2B Market Attractiveness Index

B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk

White Paper: The Path to Purchase

Leveraging Consumer Loyalty to Drive Mobile Payments

The Top 10 Global Consumer Trends for 2014

White Paper: Business Challenges and Opportunities in Africa

White Paper: Understanding the 21st Century Traveller

Dynamic and Upwardly Mobile: The Emerging Middle Classes Beyond BRIC

White Paper: Reaching the Emerging Middle Classes Beyond BRIC

White Paper: "Investing in Global Market Research - A Strategic Guide for Small to Medium Enterprises"