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42 posts categorized "White Papers"

August 4, 2015

Doing Business in the Halal Market: Products, Trends and Growth Opportunities

300_halalMarket-v1.0The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has led to a surge in demand, as Muslims grow hungry for trendy products and services adapted to their lifestyle.

Doing Business in the Halal Market: Products, Trends and Growth Opportunities examines the specific challenges and opportunities present for a variety of products, from beauty and personal care, apparel, food and beverage, to tourism applicable for key halal markets across the globe.

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This white paper assesses the potential for businesses considering tapping into halal and Muslim consumer markets; helping them to understand halal certification and the demand for standardisation across the food industry, and identify halal market opportunities in Southeast Asia, China, Western Europe and Australasia. Each analysis will address how businesses can compete in the halal market, highlighting its development as well as potential for the future.

 

June 17, 2015

Marketing to the ASEAN Consumer

Marketing to the ASEAN Consumer

 

The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is expected to become the third largest economy behind the US and China at US$3.1 trillion in constant 2014 prices.

Poised to become a global economic powerhouse thanks to its expected strong future economic performance, the AEC has real potential of becoming a vast market with predominantly young, dynamic and increasingly affluent consumers, in contrast to ageing China and Japan.

 

 

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Download this white paper to:

  • Learn how much ASEAN consumers earn and where they are spending  
  •  Identify ASEAN’s strengths, weaknesses, opportunities and threats
  • Gain a deep understanding of the region’s four largest markets – Indonesia, Thailand, The Philippines and Malaysia

 

 

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

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April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

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Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 9, 2015

Consumers in the Digital World: Hyperconnectivity and Technology Trends

250_hyperconnectivitySurvey-v1.0Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

Download this free extract now to:

› Learn how technology is shaping the way consumers want to interact with your brand

› Explore device ownership across a number
of categories and demographic groups

› Understand the barriers and opportunities technology can present for your business

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Continue reading "Consumers in the Digital World: Hyperconnectivity and Technology Trends" »

March 31, 2015

Invertir en investigación de mercado global una guía estratégica para PYMEs

250_spanish_marketResearch-v1.0Los pequeños y medianos negocios se enfrentan a los mismos retos que la mayoría de las empresas: un ambiente que cambia rápidamente, una competencia intensa y tendencias dinámicas entre los consumidores. ¿Por qué la investigación de mercado es percibida como un lujo que solo las grandes empresas se pueden dar?

Si se usa de manera correcta, la investigación de mercado puede ser una inversión estratégica para empresas de todos los tamaños, que entrega información necesaria para desarrollar una ventaja competitiva.

Lee este White Paper y asegúrate que sabes cómo:

› Entrar a un nuevo mercado

› Lanzar un nuevo producto

› Desarrollar un plan de negocios

› Desarrollar una estrategia competitiva

› Proyectar el mercado y adelantarte a tu competencia

Descarga-Ahora

Pesquisa de mercado: guia estratégico para PMEs

250_portuguese_marketResearch-v1.0Pequenos negócios enfrentam os mesmos desafios que a maior parte das grandes empresas: ambiente de negócios dinâmico, concorrência acirrada e tendências de
consumo em constante mudança. Por que a pesquisa de mercado é vista como um luxo que apenas grandes empresas podem pagar?

Usada corretamente, a pesquisa de mercado é um investimento estratégico para companhias de todos os portes, por oferecer informações valiosas para ganhar competitividade.

Leia este white paper para saber como:

› Entrar em um novo mercado

› Lançar um novo produto

› Desenvolver um plano de negócios

› Desenvolver uma estratégia competitiva

› Fazer previsões para estar à frente da concorrência

Baixe-Minha-Cópia

Investing in Global Market Research: A Strategic Guide for SMEs

250_marketResearch-v1.0Small businesses face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. Why is market research seen as a luxury only large corporates can afford?

Used wisely, market research can be a strategic investment for companies of any size, providing rich insights to gain a competitive edge.

Read this white paper to learn how to:

› Enter a new market

› Launch a new product

› Develop a business plan

› Develop a competitive strategy

› Forecast to stay ahead of competition

 

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March 18, 2015

Cities in China: Economic and Consumer Dynamics for Successful Business

250_chinaCityTierReport-v1.0China is at the forefront of the world economy.
It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

In order to best capitalize on China's growth, we suggest companies create territory strategies to connect with potential consumer bases. In this paper, our analysts have analyzed the business environment and consumer trends by city in China, developing tiers for each.  These tiers highlight the economic and demographics of each city, making it easier for businesses to identify their target market(s).

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For example, Tier 1 and Tier 2 cities make up more than 55 percent of the national GDP value but they also register high penetration of modern retail and foodservice.  Tier 3 and 4 cities on the other hand, offer an untapped marketplace for future growth potential.  Approximately 65 percent of fast moving consumer goods sales came from Tier 3 and lower tier cities.  In order to seize opportunities in these Tiers, a number of brands have been working to target a potential customer base.

“Companies such as Starbucks plan to have a total of 1,500 outlets by 2015 and many of the new openings will be in Tier 3 and lower areas,” says Senior Consulting Manager, James Chen. “However, five years ago around 70 percent of their company’s 400 total outlets were located in Tier 1 cities.  Using our tier strategy, businesses can best identify their target markets and begin utilizing strategies to reach those Chinese consumers.”

February 19, 2015

Las principales tendencias de retail en América: 2015

250_spanish_topRetailingTrends-v1.1Descarga este e-book para obtener las principales tendencias del retail en Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

Descarga-Ahora

El retail por internet es una de las  categorías más importantes dentro de la industria y presenta un crecimiento esperado del 12% anual  en promedio a nivel global entre 2014 y 2019. Durante el mismo período, se espera que América Latina vea un crecimiento anual promedio de 10,8% y EEUU un 9,6%.

Para poder competir bajo estas condiciones, las tiendas físicas utilizan estrategias como Apps móviles para usar dentro de sus tiendas y así mejorar la experiencia de compra. Además, muchas empresas de retail tradicional apoyan el incremento a los impuestos en las compras por internet.

Continue reading "Las principales tendencias de retail en América: 2015" »

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Recent Posts

Doing Business in the Halal Market: Products, Trends and Growth Opportunities

Marketing to the ASEAN Consumer

Brazil's Business Environment: Consumption in Economic Slowdown

Challenges and Opportunities in Targeting the Senior Consumer

Consumers in the Digital World: Hyperconnectivity and Technology Trends

Invertir en investigación de mercado global una guía estratégica para PYMEs

Pesquisa de mercado: guia estratégico para PMEs

Investing in Global Market Research: A Strategic Guide for SMEs

Cities in China: Economic and Consumer Dynamics for Successful Business

Las principales tendencias de retail en América: 2015