Home » White Papers

33 posts categorized "White Papers"

February 19, 2015

Las principales tendencias de retail en América: 2015

250_spanish_topRetailingTrends-v1.1Descarga este e-book para obtener las principales tendencias del retail en Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

Descarga-Ahora

El retail por internet es una de las  categorías más importantes dentro de la industria y presenta un crecimiento esperado del 12% anual  en promedio a nivel global entre 2014 y 2019. Durante el mismo período, se espera que América Latina vea un crecimiento anual promedio de 10,8% y EEUU un 9,6%.

Para poder competir bajo estas condiciones, las tiendas físicas utilizan estrategias como Apps móviles para usar dentro de sus tiendas y así mejorar la experiencia de compra. Además, muchas empresas de retail tradicional apoyan el incremento a los impuestos en las compras por internet.

Continue reading "Las principales tendencias de retail en América: 2015" »

Top Retailing Trends in the Americas in 2015

250_topRetailingTrends-v1.1Download this e-book for a regional overview of the retailing market in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, United States, Uruguay and Venezuela.

Download-Now

Internet retailing is one of the most valuable and fastest growing channels globally with a 12% forecast compound annual growth rate (CAGR) from 2014-2019.  During the same period, Latin American internet retailing is expected to see a 10.8% CAGR and the US 9.6% growth, respectively. To keep up with their fast-growing competition, in-store retailers have added mobile apps for use in store to enhance consumers shopping experiences and supported higher taxes on internet purchases.

Convenience stores are also growing in popularity despite experiencing different levels of growth in North and South America markets.  For example, Super 24, the only convenience store chain in Guatemala, has tripled its stores since 2010 as many consumers are shopping at convenience stores in place of small independent grocers. Argentine cities are also turning to easier options to shop on the go and Colombians prefer the appealing prices and proximity of convenience stores.

“2014 saw a lot of opportunities for growth and change within the retail category,” said Latin America Research Manager, Sean Kreidler.  “In the coming years, both North and South American regions will remain a lucrative but challenging retail environment.  Sales will continue to grow due to innovation and the opportunity to utilize both online and in-store shopping experiences. However, companies need to be flexible to the needs of consumers, while differentiating themselves from their competitors to be successful in the industry.” 

February 6, 2015

Mapping Consumer Types by Country for Successful Targeted Marketing

Blog banner

Consumer types can be a powerful tool to help companies better understand and appeal to their target market. The following videos provide snapshots of country-specific consumer types, focusing on the top personality traits and key demographics of five consumer segments in each market.

 


 

 

For more Consumer Types Analysis

Euromonitor's new white paper  profiles seven global consumer types and offers tips for reaching these different segments. In addition, full reports with in-depth analysis of 45 country-level consumer types across nine global markets, such as the examples shown above, are available to Passport Survey subscribers and can also be purchased as standalone reports.

February 5, 2015

7 Consumer Types for Successful Targeted Marketing

7 Consumer Types for Successful Targeted MarketingConsumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.  For example, despite media claims, not all Millennials are the same and treating them as such could lead to missed opportunities. As a starting point, we've identified seven consumer types around the world that share similar traits and behaviors.

Consider the following:

 - Does your pricing model fit with the Undaunted Striver’s high income or should it be in line with the Independent Skeptic’s need for value?

 - Is your packaging appealing enough for Impulsive Spenders or should you be focused on adding “trustworthy” features to attract the Conservative Homebody?

 - Is your brand reputation reliable enough for the Aspiring Struggler?

  - Are you spending too much on online advertising when the Secure Traditionalist favors simplicity or too little for the Balanced Optimist’s need for news and social media?

Download-Now

Continue reading "7 Consumer Types for Successful Targeted Marketing" »

January 15, 2015

White Paper: Top 10 Consumer Trends for 2015

250_2015consumerTrends-v1.02015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. Their purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are a blend of online activity and real world lifestyle – they want to access information instantly, share their lives on social media and showcase individuality.

Download-Now

Download this white paper to learn:

 - How convenience encourages omnichannel shopping trends
- Which consumption styles are leading to brand innovation
- Why it’s so hard to sell to Millennials
- Rising concerns about privacy and digital footprint with the omnipresence of the internet of things and social media
-More about consumers in 2015 ...
 
 

November 18, 2014

Succeed in Emerging Markets: Selection, Strategy and First Steps

Sarah-B-Banner

 View Sarah Boumphrey's profile on LinkedIn

250_MarketSelection-v1.1When making the decision to enter an emerging market, every business should include the following four pillars in its market entry strategy:

Market incorporates macroeconomic stability, consumer market size, growth and openness. 

Population focuses on demographics: this assists in understanding how a business product or service will fit into a competitive landscape.

Access, or the reality of market entry: if a country is not easily accessible, businesses will not successfully produce goods in the market or reach consumers.  Other topics discussed within the access pillar are infrastructure, Internet, partners and the retail landscape.

Business environment emphasizes the regulatory environment and corruption. 

 

According to Euromonitor’s Head of Strategic, Economic and Consumer Insight, Sarah Boumphrey, “Too many companies perform inadequate amounts of research prior to launching a product or service in a new market.  This is problematic because some markets simply might not work. Utilising Euromonitor’s four pillar model before entering new markets provides a better understanding of the needs of consumers and the business environment in countries of interest.”

Euromonitor’s four pillar market entry strategy model should be tailored on a case-by-case basis based on sector-specific and business-specific factors to ensure the best information is used for each business. This white paper gives you all the tools you will need to implement this approach for your customized best results.

Download-Now

October 21, 2014

Keys to Navigating the Vitamin and Dietary Supplement Market in Latin America

250_consumerHealth-v1.0The global vitamin and dietary supplement market is booming, and Latin America is at the forefront as one of the most dynamic consumer health markets. Increasing demand in the region is expected to continue, bringing strong competition and increasing the value of the industry to US$5.5 billion by 2018.

Download-Now

Download this e-book for a global overview of vitamins and dietary supplement market trends, as well as local strategies in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, Uruguay and Venezuela.

July 23, 2014

White Paper: China Overtakes the USA as the World's Largest Economy

250_chinaVsUS-v1.0An economic milestone is expected to occur in 2014 with China likely to overtake the USA to become the world’s largest economy in Purchasing Power Parity or PPP terms.

Download-Now-final

China and the USA may be economic rivals but beyond the headlines divergent trends in both countries are apparent. Everything from living standards, consumption patterns, the business environment, productivity, retail and travel markets differ in China from the USA.  Similarities are there with income inequality an issue in both countries and both are leaders in the development of renewable energy technologies, manufacturing production and, less auspiciously, pollution.

Our analysts have identified the key weaknesses and strengths of the two superpowers across a wide range of industry sectors and in terms of economics, demographics, consumer trends and the business environment.

 

 

 

Key Facts:

  • As the world’s two largest manufacturers, China and the USA lead in global energy consumption and pollution, with China overtaking the USA in 2010 to become the world’s biggest energy consumer.
  • China is set to overtake the USA in 2014 in terms of international travel and knock Germany off the top spot in 2017 to become the largest outbound source market with 105 million outbound trips.
  • By 2018, USA’s beauty per capita spending is expected to increase to US$240, approximately five times higher than China’s projected per capita spending of US$50. The success of local beauty and personal care players in China has led to brands such as Garnier and Revlon pulling out of the country.
  • In 2002, China overtook the USA to become the leading beer market in terms of volume sales. However, China still has some way to go before it can claim to be the world’s biggest beer market by value.

 

Have a question or a thought to add? Leave us a comment below.

July 15, 2014

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

250_personalAppearances-v1.1Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. According to our data, global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion.  We expect both industries to grow over 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.

The grooming habits and style of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy.  Therefore, it is important for companies and retailers in those respective industries to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.

Earlier this year, our Survey team polled over 6,600 consumers in over 16 different countries, asking respondents a range of questions related to their attitudes towards style and appearance, grooming habits, purchase frequency and responsibility, and approach to the buying process.   Understanding these consumer preferences and behaviours helps companies and brands better identify trends and target key consumer segments, whether determined by gender, region, or even level of effort put into external appearance.

For example, China represents the only market in which respondents favored stylish over practical clothing, according to the survey results.  Chinese online consumers are also more likely to shop at luxury boutiques than at discount stores and prefer to wear brand-name clothing and shoes. 

“Understanding consumers’ style and their beauty and personal care routines enables companies to develop enticing products that better fulfill buyers’ needs,” explains Survey Manager, Eileen Bevis, “This latest survey also helps companies and brands better understand a customer’s path to purchase, offering opportunities to create strategic marketing plans.”

Download the Survey Results Now

Continue reading "New Survey Results Illustrate Global Beauty and Personal Grooming Habits" »

June 10, 2014

Brazil's Business and Consumer Environment: Future Growth, City Profiles and the Impact of the 2014 World Cup

300_brazilWorldCup-v1.0As the World Cup approaches, Brazil has seen forecasted increases in jobs, foodservice sales and tourism.  Over 3.63 million jobs have been created to support business demand, foodservice sales are expected to grow 5.9% and international arrivals are expected to increase by 10.1% to total 6.5 million in 2014.

However, many businesses are interested in tapping into Brazil’s consumer market beyond the World Cup. According to Euromonitor International forecasts, Brazil will become the world’s fifth largest consumer market in 2023, with total consumer expenditure reaching US $2.7 trillion in 2030. 

Download Now 200
Leading the long-term expansion of the Brazilian market is the rapid growth of the middle class, predominant urban population and the Brazilian consumer’s tendency to enjoy a high level of discretionary spending.  Brazilian consumers prefer to live in the present, spending larger sums of money across all categories and therefore are more willing to take up loans and credit for their purchases.

“Brazil is a lucrative business market for companies to target, and not just because of the current impact of the World Cup,” said Euromonitor International’s Sao Paulo Country Manager, Marcel Motta.  “However, to have a significant long-term impact on the market, businesses must understand the country’s economics, lifestyle and cities.  Our e-book helps businesses get a glimpse into what makes Brazil unique and offers insight on the country’s business performance.”

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Las principales tendencias de retail en América: 2015

Top Retailing Trends in the Americas in 2015

Mapping Consumer Types by Country for Successful Targeted Marketing

7 Consumer Types for Successful Targeted Marketing

White Paper: Top 10 Consumer Trends for 2015

Succeed in Emerging Markets: Selection, Strategy and First Steps

Keys to Navigating the Vitamin and Dietary Supplement Market in Latin America

White Paper: China Overtakes the USA as the World's Largest Economy

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

Brazil's Business and Consumer Environment: Future Growth, City Profiles and the Impact of the 2014 World Cup