How is the packaged food industry in the Nordics performing and why? What is the future going to look like? In this webinar, Euromonitor International will discuss challenges and opportunities for packaged food in Sweden, Norway, Denmark and Finland, outlining how the specific character of the Nordic markets determines successful or unsuccessful market strategies. Common ideas about the region state that a strong focus on health and the environment combined with a large portion of ethical, value-oriented consumers are strong factors influencing market development. Euromonitor International will investigate if this still holds true, if a more sombre economic situation is restricting growth among value-added health and wellness-products and if the trend has peaked or still holds promise for future growth.
Parallel to this, we will track how the premiumisation trend is developing, which categories it is affecting the most and why. The boom in Nordic gourmet restaurants promoted under the headline New Nordic Cuisine is a major factor in this context and we will discuss how this trend creates possibilities for traditional Nordic products in new modern disguises.