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February 6, 2015

Mapping Consumer Types by Country for Successful Targeted Marketing

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Consumer types can be a powerful tool to help companies better understand and appeal to their target market. The following videos provide snapshots of country-specific consumer types, focusing on the top personality traits and key demographics of five consumer segments in each market.

 


 

 

For more Consumer Types Analysis

Euromonitor's new white paper  profiles seven global consumer types and offers tips for reaching these different segments. In addition, full reports with in-depth analysis of 45 country-level consumer types across nine global markets, such as the examples shown above, are available to Passport Survey subscribers and can also be purchased as standalone reports.

February 3, 2015

Introducing Passport: Nutrition

Passport: Nutrition is a first-of-its-kind database that examines the total amount of nutrients purchased through packaged food and soft drink products worldwide, evaluating eight key nutrients in 54 countries. Passport: Nutrition research helps your organisation understand key markets and drivers, dietary trends and how to position your company for success.

Learn more about Passport: Nutrition

Request a demo

February 1, 2015

The Customisable Fashion Trend in Singapore

Online apparel retailing grew at a rate of 6% in Singapore in 2014. Bespoke fashion has gained a following in recent years, driven by popularity of hipster shops, experimental and expressive attitudes of young shoppers, and better access to international brands. Many luxury brands have launched customized shoe services for both men and women. In nearby developing market, the bespoke trend mainly takes the form of tailoring services. Watch the video for complete insights.

View Emil Fazira Kamari's profile on LinkedIn

January 28, 2015

The Luxury Goods Industry in 2015

2015 will be another challenging year for the luxury goods industry. In particular, economic instability, social unrest and political conflict will have a major impact on what were previously fast-growing emerging markets. These factors are tipping growth sales toward developed markets. Watch the video for complete insights.

Continue reading "The Luxury Goods Industry in 2015" »

January 27, 2015

The Implications of the New US / Cuba Travel Policy

US travellers are now allowed to travel to Cuba for business, but tourist travel is still banned. Air travel will still need to be booked through charter services until the two nations can come to an air travel agreement to allow scheduled trips.  We expect these changes to begin implementation as early as 2016. Watch the video for complete insights.

David McGoldrickVideo Features David McGoldrick - Research Analyst

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January 26, 2015

Trends Emerge from Top City Destinations Rankings

Euromonitor is pleased to release the top city destinations ranking for 2013. Combined, these 100 cities saw overnight arrivals grow by 5.4% in 2013. As China's cities struggle to maintain inbound travel numbers, Chinese travellers are increasingly venturing further abroad. Due to its recent economic woes, Russia is weakening as a source market for Eastern European beach destinations. Additionally, the US is finally seeing rapid growth in outbound international travel for the first time since the recession. Watch the video for complete insight and stay tuned for the complete list to be posted tomorrow.

Michelle GrantVideo features Michelle Grant - Travel and Tourism Research Manager

View Michelle Grant's profile on LinkedIn

January 25, 2015

Industria de belleza y cuidado personal en Chile se mantiene fuerte pese a baja económica

Pese al bajo crecimiento de la economía chilena en los últimos meses, la venta de productos de belleza y cuidado personal mantiene un crecimiento sano de alrededor de 7%. Esto se debe en parte a la venta de productos de cuidado personal que se encuentran dentro de la canasta básica de los consumidores, como el jabón y champú, así como a un nuevo grupo de consumidoras en Chile que tienen un mayor ingreso disponible y un mayor interés por cuidar su apariencia física. Dentro de este panorama también hay algunas categorías que han visto bajas en sus ventas, sin embargo hemos observado algunos movimientos de empresas que indican que están apostando por este mercado en Chile en el largo plazo

Video features Andres Musalem - Research Analyst

January 21, 2015

Analysing the Recent Success of Cien Q10 Beauty Cream

Surprising findings from a study conducted by the Spanish main consumer organization: Lidl´s face cream “Cien Q10” is more effective than other brands up to ten times the price.

After reaching the top position in this quality ranking, Cien Q10 became a complete sell-out in Spain. Even a few months after the publication of this study, Spanish women still struggle to find the product, which vanishes from the shelves after every replacement.

Video features Roberto Fernandez - Research Analyst and Johanna Kolerski-Bezerra - Senior Research Analyst

 

Learn more about global personal grooming trends in our free survey results white paper

 

Have a question or a thought to add? Leave us a comment below.

January 20, 2015

Did You Know - Key Facts about India's Industries, Commerce and Technology

Tobacco consumption has been on the decline in India since 2007. The average price of consumer appliances has increased by 19% in the last three years. Internet retailing registered growth of 87% by value in 2014. Watch the full video for trends and insights driving these facts and much more.

Video features research analysts based in our Bangalore office

 

Interested in the top global consumer trends for 2015? Download out free white paper.

January 19, 2015

Top Industry Trends for 2015

Euromonitor International's research teams share their analysis and forecasts for 2015. Watch the video to discover key predictions across all areas of Euromonitor International's research.

For more information about key trends in 2015, download our whitepaper, "Top 10 Consumer Trends for 2015".

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