Key Strategies to Build Customer Loyalty
Alex Jarman
New customer loyalty strategies are proliferating, as consumers’ expectations for loyalty increase. In this video, Euromonitor explores three trends in loyalty: value-driven loyalty, next-gen loyalty, and customer loyalty ecosystems.
What do Fashion and Luxury Brands Need to Know About Gen Z?
Euromonitor International
By 2030, Generation Z and Alpha will comprise 45% of the global population, significantly shaping consumer trends. This video highlights Gen Z's tech-savvy nature, preference for personalised, digital experiences, and demand for seamless omnichannel shopping. Social consciousness and sustainability also resonate with this generation.
Empowering Women’s Health: Focus on Ethics and Efficacy
Irina Barbalova
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
Wellness is a Lifestyle: How to Meet Consumer Demands
Euromonitor International
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
The Global Economy in 2024: Opportunities and Risks
Lan Ha
While global GDP growth exceeded expectations thus far, the outlook for 2024 suggests subdued growth due to tightened financial conditions and economic slowdown in major economies. To navigate these challenges, your business needs to build resilience in the face of uncertainty and maintain a growth-oriented approach. Watch this video to understand the economic risks and opportunities in 2024.
Mindful Drinking: No/Lo Comes of Age
Spiros Malandrakis
Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
How to Segment Your Target Audience
Jana Rude
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
How to Prepare for Economic Shifts
Lan Ha
The global economic environment has become more volatile during the last few years, with many risks clouding the outlook. Business leaders now need to focus on building resilience, improve efficiency and enhancing market foresight to prepare themselves for macroeconomic shocks and identify new growth opportunities.
Euromonitor's Approach to Consumer Insights
Lisa Holmes
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…