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April 5, 2014

새로운 히트제품의 등장: 에어쿠션 한국 메이크업 시장에 각인되다

 

액체형 파운데이션이 메이크업 베이스, 자외선 차단제, 로션등과 함께 스펀지에 흡수되어 있는 제품인 에어쿠션은 한국 페이스 메이크업 시장의 가장 큰 트랜드입니다. 에어쿠션은 메이크업 시장의 성장을 이끌고 있을 뿐 아니라 페이스 메이크업의 경쟁 구도에도 영향을 미치고 있습니다. 에이쿠션의 특별한 점은 무엇이며 향후 어떤 영향을 미칠까요? Euromonitor International의 김민지 애널리스트가 한국의 에어쿠션 열풍에 대해 논의합니다.

유튜브에서 볼

Air Cushions Taking the Color Cosmetics Market in Korea by Storm

 

The Air Cushion is a liquid foundation soaked in a sponge featuring a makeup base, sun protection and skin moisturizer all in one. Originally developed by Iope, the product has taken the cosmetics world in South Korea by storm, driving the sales value of color cosmetics up by 11 percent in 2013. Air Cushion products sit light on the skin, which is especially important in the hot Korean sun. Other companies such as LG Household and Healthcare are developing their own air cushion products to capitalize on the trend, and Iope recently launched a men’s version of the product catering to the fast growing men’s cosmetics market. As the trend grows, Euromonitor expects the product to start reaching overseas into Singapore and Hong Kong.

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April 3, 2014

Kingfisher Moves to Acquire Mr. Bricolage

 


Kingfisher, one of the world’s largest home improvement retailer, has entered a bid to purchase French-based home improvement retailer Mr. Bricolage. Kingfisher, owner of the UK-based B&Q chain as well as French chains Castorama and Brico Depot, gives the company a key piece in its competition with Groupe Adeo, owner of the Leroy Merlin chain. The Competition Authority in France still needs to review the bid which could take until 2015.

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Expenditure in Home Improvement Products 2013

Distribution sélective : Kiko et Sephora tirent leur épingle du jeu

Les spécialistes de la distribution des produits de beauté en France adoptent des stratégies variées pour attirer des consommateurs traditionnellement attachés à des notions de conseils et services sur mesure. Des magasins tels que Kiko, qui est apparu sur le marché français en 2010, utilisent des couleurs vives de la musique et surtout le libre-service pour pousser leurs ventes. D’autres chaines, notamment Sephora, tirent parti de leur ventes en ligne pour forer une communauté dans laquelle les utilisateurs peuvent évaluer les produits et lire les avis des consommateurs. Le circuit de la distribution sélective des produits de beauté va rester très compétitif, et seuls les acteurs qui peuvent adapter leur offre à une audience ciblée pourront survivre.

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April 1, 2014

New Law in Czech Republic May Raise Spirits Prices

A new law targeting the labeling process of spirits in the Czech Republic was introduced in December 2013, requiring spirits containing over 20 percent alcohol to be labeled with a ‘control strip’, indicating it was produced or imported into the country. The law aims to crack down on illicit liquor, which was responsible for 48 deaths in the country in September 2012.  after methanol was found in certain spirits. The law could have significant impact on small spirits producers who will have to pay registration fees for the control strips and may lead to an increase in spirits prices overall.

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March 31, 2014

The Global Child Population: Five Key Facts

Although the global population is ageing and households are getting smaller, the parents-in-waiting market and baby/child populations offer huge opportunities for marketers of many goods and services. Parents are getting older and having fewer children in developed countries although this means the potential for a higher spend per child by parents and grandparents. Emerging markets continue to have the largest child populations aged 0-4 globally while the USA leads advanced economies.

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March 29, 2014

Strong Competition for Beauty Specialist Retailers in France

Beauty specialist retailers in France are taking different approaches to a consumer segment that historically relies on consultations and one-on-one services. Stores such as Kiko, which entered the French market in 2010, are using bright colors, music and most importantly self-service to drive sales. Other stores such as Sephora are leveraging their online presence to grow a community where users can rate products and read reviews. Competition in beauty specialist retailers in France will remain strong, and only stores that can tailor their product mixes to the correct audience will survive.

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March 25, 2014

The Top Three Underperforming Telecommunications Markets

 

The top three economies in the world that are underperforming in their telecommunications potential are India, Pakistan and Iran. India has over 1 billion mobile telephone subscriptions but only 3 percent of those subscriptions include mobile internet. Growing poverty is a problem in the country, keeping many consumers from purchasing mobile internet plans. Pakistan has a large population but suffers from cultural and religious opposition to certain technologies. Finally, Iran, which boasts an average population age of 28 and a growing economy, has a very small smartphone market hampered by various sanctions against the country.

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March 24, 2014

Major Trends Driving the Beauty and Personal Care Industry for 2014

There are several key trends driving the beauty and personal care market in 2014. First is the need for multi-functionality as consumers no longer settle for a two or three-in-one product. All-in-one products are becoming mainstream and are expected in almost every beauty segment. Secondly, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the ‘selfie,” a buzzword for a photo taken of one’s self and uploaded to social media. This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.

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March 20, 2014

Catering to Local Preferences Key for Ready-to-Drink Tea Brands

Ready-to-drink tea is one of the world’s fastest growing soft drinks categories, driven by consumers giving up carbonates for healthier beverages. Although companies like Coca-Cola produce both carbonates and ready-to-drink tea products, the marketing of these brands are vastly different. For instance, Coke is seen as a brand that can be bought globally and will taste the same no matter where it is purchased. However, Coca-Cola promotes different tea brands across the world, with each brand catering to local tastes and preferences. Soft drink manufacturers should consider their target market when introducing a new tea drink rather than relying on brand name alone.

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