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June 18, 2014

Luxury Goods Companies should Target Latin America through Social Media

 

Latin America is one of the fastest growing regions in the world for internet users, and luxury brands looking to target consumers in the region should use social media for interaction. Countries like Brazil and Mexico offer the largest opportunities for luxury players, but e-commerce is on the rise in smaller countries such as Chile, Peru and Colombia, all of which are showing demand for luxury goods.

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June 17, 2014

L’innovation, levier majeur de croissance pour le marché de la Maison et du Jardin en France

Face à un contexte économique difficile en France et à un niveau confiance des ménages toujours très bas, les ventes du marché de la Maison et du Jardin voient une nouvelle baisse de performance en 2013. Sans surprise, les produits au prix unitaire élevé ont particulièrement souffert alors que les ventes des produits plus abordables comme la peinture décorative ont vu une légère hausse. Dans ce contexte, innover en offrant des produits à valeur ajoutée est essentiel pour les fabricants afin de renouer avec l’intérêt des consommateurs.

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Innovation is Key to Growing Sales of Home and Garden Products in France

 

The home and garden industry is declining in France due to the poor economic performance of the country and low consumer confidence. Big ticket items are performing especially poor, but cheaper quick-fix categories such as paint are growing. Manufacturers should innovate to spark interest and add value in all home and garden categories.

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June 13, 2014

Natural Gas Deal may Benefit Russia in the Short-Term

Russia and China recently signed an agreement worth US$ 400 billion for Russia to supply China with natural gas. This agreement, the largest gas deal ever, comes at a time of tension between Russia and its main trade partner, the European Union. The advance payments from China as well as an investment in the construction of a pipeline to transport the gas will revitalize the Russian export sector in the short term, which has been stagnant this year.

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June 12, 2014

The Shifting Competitive Landscape for Contact Lenses

 

Contact lenses, a category predominately led by pharmaceutical giants such as Johnson & Johnson and Novartis, are witnessing a competitive shift. Many smaller players, once held back by their operational size, are now attempting to break into the contact lens space. Spectacle companies Hoya, Zeiss and Essilor for example are testing market entry strategies for contact lenses. The segment should start to see many mergers, acquisitions and new product launches in the upcoming years.

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June 11, 2014

Three Categories for Success in Wearable Devices

Wearable electronic devices are such a new category in consumer electronics that there are no standards for designing a device that consumers will ultimately buy. Instead, the focus should be on three main categories. A device should be aesthetically pleasing while remaining functional, easy to use and offer a good value for price. The future of wearable devices could lie in better app integration, but for now, many wearable devices remain notification devices.

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June 10, 2014

Successes and Challenges for Brazil

The global spotlight is turning to Brazil for the 2014 World Cup and the main concern for the government is the social unrest that has broken out in the country. Protests calling out poor government spending, weak infrastructure and corruption have taken place in many areas of the country in recent months. However, Brazil remains a target for many FMCG companies due to its large middle class.

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June 5, 2014

Have we Reached a Tipping Point in the Payments Industry?

 

New technologies could soon uproot traditional means of payment as companies such as Isis, Weve, LevelUp and MPayMe threaten the long established method of paying by a card swipe. However, the industry is still a long way from complete disruption as these technologies still rely on the card payment infrastructure to conduct payments. Mobile payment products do exist that circumnavigate card payments and rely on technology such as electronic funds transfers, but in the short term traditional payment providers don’t have to worry about losing business to disruptors quite yet.

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June 4, 2014

The Future of Probiotics

Probiotics will perform even better in 2014 than 2013, coming off a strong year of sales of supplements and yoghurt. While these two categories are responsible for the majority of sales of probiotics, researchers are testing probiotics as a way to treat a variety of issues including infant eczema, colic and allergies, so the future of probiotics may stretch beyond these two categories.

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June 3, 2014

High-Income Populations Booming in Emerging Markets

 

High-income populations, which Euromonitor defines as the population of a country with an annual gross income over US$ 150,000 are growing faster in emerging economies than developed economies. The fast economic growth in Brazil, India, China and Russia is contributing to the booming high income populations in these countries as many developed countries are still struggling to recover from the global economic slowdown and the eurozone sovereign debt crisis. By 2030, Euromonitor expects the high-income population of Brazil, India, China and Russia to reach 15 million people.

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