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319 posts categorized "Travel and Tourism"

July 21, 2014

What’s Next for Malaysia Airlines?

Nadejda_Popova

With Nadejda Popova - Senoir Analyst, Travel and Tourism

The tragedies of the disappearance of Malaysia Airlines Flight 370 and the crash of Flight 17 are having a severe impact on Malaysia Airlines. Investor confidence is low, shares are plummeting and many are wondering why the airline chose a flight pattern over a conflict zone. With the airline already performing at sub-par levels, the next step may be filing for bankruptcy.

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July 20, 2014

Airbnb Introduces New Branding to Support New Direction

Michelle GrantAnalyst Insight by Michelle Grant - Travel and Tourism Manager

View Michelle Grant's profile on LinkedIn

On 16 June 2014, Airbnb announced new branding that includes a new logo as well as a redesigned website and upgraded mobile apps. The moves were a shift from focusing on the types of lodging available on the website (typically unique structures such as treehouses and castles) to a focus on the people within the Airbnb community. The rebranding aims to position Airbnb as a lifestyle brand to enable the company to broaden its product portfolio beyond lodging services.  Given the harsh reaction to the logo, though, it remains to be seen if the new branding will be enough support the company’s new direction.

"Belonging" is the Keyword

The company’s founders and first Airbnb guest revealed the new branding in an online presentation that featured many stories about Airbnb’s community, emphasising the company’s new core tenant of “belonging.”  “Belonging is based upon four key themes of people, places, love and Airbnb, which influenced the new symbol as part of the new company logo. The new symbol is called “Bélo” and is simple so that anyone can recreate it. It is also abstract enough to allow Airbnb to use it as it moves into offering other products and services. CEO Brian Chesky envisions that the symbol may become a “universal symbol of sharing” and be displayed by many different businesses, such as restaurants.

The company launched a tool called Create that people can use to personalise the logo.  People can put their personalised logos on merchandise, such as mugs, stamps and stickers, and purchase it through Airbnb’s partnership with Zazzle, an online company that enables customisation of products.  However, critics point out that the new logo resembles risque parts of the human anatomy and the logo is also similar to one for the company, Automation Anywhere, but both companies reached an agreement whereby Automation Anywhere will use a new logo.

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July 18, 2014

The Evolution of Loyalty Programmes in the Travel Industry

Travel Loyalty

The travel industry continues to leverage loyalty programmes to develop deeper relationships with travellers and ultimately revenue.  While all travel industry loyalty programmes continue to evolve, the US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down loyalty. This brief looks at the changes happening within airline and hotel loyalty programmes with an eye to what the future holds.

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July 17, 2014

Techweek Chicago 2014 Recap

David McGoldrickAnalyst Insight by David McGoldrick - Research Associate

View David McGoldrick's profile on LinkedIn

Techweek Chicago was held in Chicago over 23-28 June. The event centred on new technological advances that are disrupting nearly every area of commerce. Every industry – from finance and health to packaged food and tourism – is being impacted by these technological developments. The event was a chance to discuss and present on what has occurred so far and on new ideas in the pipeline.

Beacons and Mobility Create New Possibilities

Mobility was a big topic at the conference, with presenters discussing the infiltration of electronics into all aspects of life and how this will create smarter consumers, businesses and cities. Ray Velez, Global Chief Technology Officer at Razorfish, explained that growth in the number of internet-enabled devices sold will soon outpace growth in the number of children born each year. A panel on the future of location-aware marketing discussed how these internet-enabled devices (especially the combination of beacons and smart phones) could be used to enable customers to see reviews of products simply by standing in front of them. These devices could also let consumers know that items they have previously viewed online are available in the store they just entered. Others cited their potential usage in high-end boutiques and hotels, which will enable employees to recognise loyal customers and provide a personalised level of service.

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July 4, 2014

Ancillary Revenues—Success Driver for Airlines in APAC

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Ancillary revenues will continue to grow in importance for carriers of all types. Following LCCs, scheduled airlines are shifting towards generation of more ancillary revenues focusing on other types of services, where penetration is still small and a world of untapped revenue potential exists. Ancillary revenues present a major opportunity for airlines to boost overall cash flow from luggage, seat allocation, food/drink to in-flight technology with opportunities for further innovation.

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June 26, 2014

How Technology Drives Global Tourism

image from http://s3.amazonaws.com/hires.aviary.com/k/mr6i2hifk4wxt1dp/14052314/ad4f58b0-530a-4cd0-a12e-569f97c066b3.pngWith Pavel Marceaux, Technology, Communications and Media Analyst

37.5 percent of the global population was using the internet in 2013 and these consumers use digital services for hotel booking, flight booking, travel reviews and travel discounts. Websites such as Tripadvisor, Expedia and Kayak are valued in the billions of dollars, and the tourism industry will only benefit as the global population of internet users  reaches 46.1 percent in 2018.

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June 7, 2014

Euromonitor International Interview Series: Vikram Singh, Co-Founder of Evision Worldwide and Madbooker

Michelle GrantInterview Conducted by Michelle Grant - Travel and Tourism Manager

View Michelle Grant's profile on LinkedIn

Euromonitor International is pleased to present an interview examining on-line distribution for hotels. Euromonitor International Travel and Tourism Research Manager Michelle Grant spoke with Vikram Singh, Co-Founder of Evision Worldwide (2006) and Madbooker (2013). Both companies were established to improve ecommerce for hospitality businesses. 

Continue reading "Euromonitor International Interview Series: Vikram Singh, Co-Founder of Evision Worldwide and Madbooker" »

June 3, 2014

Euromonitor International Interview Series: Amanda Altree, the Senior Director of Global Marketing for Autograph Collection

Michelle GrantInterview Conducted by Michelle Grant - Travel and Tourism Manager

View Michelle Grant's profile on LinkedIn

Euromonitor International is pleased to present an interview about Marriott International Inc’s Autograph Collection. Euromonitor International Travel and Tourism Research Manager Michelle Grant spoke with Amanda Altree, the Senior Director of Global Marketing for Autograph Collection, about the brand and its future.

Can you please give an overview of the Autograph Collection brand?

Autograph Collection is a new business model for Marriott. What we are doing is lending the power of our sales and marketing channels to independent hotels.  These hotels have a great experience to offer to travellers around the world, but do not have the global reach that a big brand, like Marriott, can offer. It’s a nice marriage because we love the fact that the independent hotels have such a rich experience to offer guests and we can now offer more choices to customers. Independent hotels win because they get access to a global marketplace and become incorporated into our industry-leading channels, like Marriott Rewards, Marriott.com and our reservation systems.

Continue reading "Euromonitor International Interview Series: Amanda Altree, the Senior Director of Global Marketing for Autograph Collection" »

May 30, 2014

Big Data, Unique IDs and Prescriptive Analytics: Revolutionising Online Travel Marketing – Part 1

Angelo RossiniAnalyst Insight by Angelo Rossini - Travel and Tourism Contributing Analyst

Some of the most interesting recent developments in travel technology concern big data and prescriptive analytics. The convergence of these technological developments and the possibility of identifying online consumers through unique IDs are going to be some of the most significant factors affecting the online travel competitive environment in the next few years.

Big data analytics will increasingly enable companies to target consumers in a more personalised and effective way through the whole marketing mix. This will mean higher conversion rates for companies and a better consumer experience for customers. But these developments will also see some companies gain ground in the online travel competitive environment thanks to their superior ability to collect and analyse consumer data, and other companies to become less competitive, not being able to target consumers in a more customised way. 

 

Continue reading "Big Data, Unique IDs and Prescriptive Analytics: Revolutionising Online Travel Marketing – Part 1" »

May 25, 2014

Shopping and Tourism in Asian Cities

UgneSaltenyteAnalyst Insight by Ugne Saltenyte - City Analyst

Tourism is growing worldwide and the Asia Pacific region is no exception. In 2013, international tourists accounted for 1,128 million trips globally, of which 256 million were to Asia Pacific, with the region accounting for an impressive tourism share exceeded only by Western Europe. Shopping plays a major role in determining tourist destinations, making numerous Asia Pacific cities compete for the title of “shopping paradise”.

Attractive Shopping Environment Stimulates International Tourism in Asia Pacific Cities

 

Source: Euromonitor International and the Globe Shopper Index from the Economist Intelligence Unit and Global Blue

 

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Recent Posts

What’s Next for Malaysia Airlines?

Airbnb Introduces New Branding to Support New Direction

The Evolution of Loyalty Programmes in the Travel Industry

Techweek Chicago 2014 Recap

Ancillary Revenues—Success Driver for Airlines in APAC

How Technology Drives Global Tourism

Euromonitor International Interview Series: Vikram Singh, Co-Founder of Evision Worldwide and Madbooker

Euromonitor International Interview Series: Amanda Altree, the Senior Director of Global Marketing for Autograph Collection

Big Data, Unique IDs and Prescriptive Analytics: Revolutionising Online Travel Marketing – Part 1

Shopping and Tourism in Asian Cities