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323 posts categorized "Travel and Tourism"

August 17, 2014

Mobile Travel Agencies: Next Game-Changing Business Model in the Travel Industry?

Angelo RossiniAnalyst Insight by Angelo Rossini - Travel and Tourism Contributing Analyst

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The shift from desktop to mobile internet access is having a significant impact on the travel industry making smartphones and tablets an important booking channel, as well as customer service tool. This technological shift is affecting travel companies, and online travel agencies in particular, resulting in the development of their mobile services and even of mobile travel agency (MTA) business models, which Euromonitor International was the first market intelligence firm to analyse.

The development of mobile travel services and of mobile travel agencies in the next few years is expected to result in a change, and possibly strengthening, of the role of online travel intermediaries, which will need to provide real time assistance to their customers and will expand their reach to the booking of further tourist services and activities.

 

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August 16, 2014

Travel Agencies Partnering with Bloggers in Singapore

The sales of packaged holidays in Singapore reached 2.7 billion Singapore dollars in 2013, with travel agencies introducing tour packages hosted by celebrity tour guides and local bloggers. Food and travel bloggers are extremely popular in Singapore and travel agencies are taking advantage of this trend, creating packages based on bloggers’ tastes and preferences.

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August 8, 2014

The State of Air Travel in the Wake of Tragedy

 

Consumers are on a heightened alert for air travel given the tragedies of the disappearance of Malaysia Airlines Flight 370 and the crash of Flight 17. Although airport security is stricter and flights are avoiding conflict zones, the impact of these tragedies on Malaysia airlines and Malaysia’s tourism industry could be severe. Consumers travelling to Malaysia may choose to fly with different carriers, and travelers in Malaysia may opt for other forms of transportation.  A restructuring or rebranding of Malaysia airlines is imminent, along with a cutback of unprofitable routes.

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August 6, 2014

Opportunities and Caveats of Medical Tourism in Canada

Stuart BeckerAnalyst Insight by Stuart Becker - Contributing Analyst

Canada is renowned for its government-funded healthcare system, enviable to many foreigners but increasingly criticised by Canadians for long waiting times and a shortage of doctors. The latter issues are leading to a growing outbound market for medical tourism. At the same time, as many Canadian hospitals have been faced with insufficient government funding, they turn to foreign patients ready to pay for medical procedures in Canada.

Currently, both inbound and outbound medical tourism expenditure accounts for a small portion of total tourism expenditure in Canada. Opportunities for further growth exist in both segments, although a threat to inbound medical tourism is that it has come under increased government scrutiny.

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July 21, 2014

What’s Next for Malaysia Airlines?

Nadejda_Popova

With Nadejda Popova - Senoir Analyst, Travel and Tourism

The tragedies of the disappearance of Malaysia Airlines Flight 370 and the crash of Flight 17 are having a severe impact on Malaysia Airlines. Investor confidence is low, shares are plummeting and many are wondering why the airline chose a flight pattern over a conflict zone. With the airline already performing at sub-par levels, the next step may be filing for bankruptcy.

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July 20, 2014

Airbnb Introduces New Branding to Support New Direction

Michelle GrantAnalyst Insight by Michelle Grant - Travel and Tourism Manager

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On 16 June 2014, Airbnb announced new branding that includes a new logo as well as a redesigned website and upgraded mobile apps. The moves were a shift from focusing on the types of lodging available on the website (typically unique structures such as treehouses and castles) to a focus on the people within the Airbnb community. The rebranding aims to position Airbnb as a lifestyle brand to enable the company to broaden its product portfolio beyond lodging services.  Given the harsh reaction to the logo, though, it remains to be seen if the new branding will be enough support the company’s new direction.

"Belonging" is the Keyword

The company’s founders and first Airbnb guest revealed the new branding in an online presentation that featured many stories about Airbnb’s community, emphasising the company’s new core tenant of “belonging.”  “Belonging is based upon four key themes of people, places, love and Airbnb, which influenced the new symbol as part of the new company logo. The new symbol is called “Bélo” and is simple so that anyone can recreate it. It is also abstract enough to allow Airbnb to use it as it moves into offering other products and services. CEO Brian Chesky envisions that the symbol may become a “universal symbol of sharing” and be displayed by many different businesses, such as restaurants.

The company launched a tool called Create that people can use to personalise the logo.  People can put their personalised logos on merchandise, such as mugs, stamps and stickers, and purchase it through Airbnb’s partnership with Zazzle, an online company that enables customisation of products.  However, critics point out that the new logo resembles risque parts of the human anatomy and the logo is also similar to one for the company, Automation Anywhere, but both companies reached an agreement whereby Automation Anywhere will use a new logo.

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July 18, 2014

The Evolution of Loyalty Programmes in the Travel Industry

Travel Loyalty

The travel industry continues to leverage loyalty programmes to develop deeper relationships with travellers and ultimately revenue.  While all travel industry loyalty programmes continue to evolve, the US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down loyalty. This brief looks at the changes happening within airline and hotel loyalty programmes with an eye to what the future holds.

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July 17, 2014

Techweek Chicago 2014 Recap

David McGoldrickAnalyst Insight by David McGoldrick - Research Associate

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Techweek Chicago was held in Chicago over 23-28 June. The event centred on new technological advances that are disrupting nearly every area of commerce. Every industry – from finance and health to packaged food and tourism – is being impacted by these technological developments. The event was a chance to discuss and present on what has occurred so far and on new ideas in the pipeline.

Beacons and Mobility Create New Possibilities

Mobility was a big topic at the conference, with presenters discussing the infiltration of electronics into all aspects of life and how this will create smarter consumers, businesses and cities. Ray Velez, Global Chief Technology Officer at Razorfish, explained that growth in the number of internet-enabled devices sold will soon outpace growth in the number of children born each year. A panel on the future of location-aware marketing discussed how these internet-enabled devices (especially the combination of beacons and smart phones) could be used to enable customers to see reviews of products simply by standing in front of them. These devices could also let consumers know that items they have previously viewed online are available in the store they just entered. Others cited their potential usage in high-end boutiques and hotels, which will enable employees to recognise loyal customers and provide a personalised level of service.

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July 4, 2014

Ancillary Revenues—Success Driver for Airlines in APAC

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Ancillary revenues will continue to grow in importance for carriers of all types. Following LCCs, scheduled airlines are shifting towards generation of more ancillary revenues focusing on other types of services, where penetration is still small and a world of untapped revenue potential exists. Ancillary revenues present a major opportunity for airlines to boost overall cash flow from luggage, seat allocation, food/drink to in-flight technology with opportunities for further innovation.

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June 26, 2014

How Technology Drives Global Tourism

image from http://s3.amazonaws.com/hires.aviary.com/k/mr6i2hifk4wxt1dp/14052314/ad4f58b0-530a-4cd0-a12e-569f97c066b3.pngWith Pavel Marceaux, Technology, Communications and Media Analyst

37.5 percent of the global population was using the internet in 2013 and these consumers use digital services for hotel booking, flight booking, travel reviews and travel discounts. Websites such as Tripadvisor, Expedia and Kayak are valued in the billions of dollars, and the tourism industry will only benefit as the global population of internet users  reaches 46.1 percent in 2018.

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Recent Posts

Mobile Travel Agencies: Next Game-Changing Business Model in the Travel Industry?

Travel Agencies Partnering with Bloggers in Singapore

The State of Air Travel in the Wake of Tragedy

Opportunities and Caveats of Medical Tourism in Canada

What’s Next for Malaysia Airlines?

Airbnb Introduces New Branding to Support New Direction

The Evolution of Loyalty Programmes in the Travel Industry

Techweek Chicago 2014 Recap

Ancillary Revenues—Success Driver for Airlines in APAC

How Technology Drives Global Tourism