As the consumer experience of flying has perhaps become more basic for most of us in recent years, with ‘no-frills’ airlines and even scheduled airlines limiting perks to keep prices down, airports have blossomed into more than utilitarian transportation hubs. They now feel like odes to the consumption of goods and services, with a plethora of shopping and dining options and more recently fitness, sleep and tranquillity zones on offer. Globally, US$385 billion worth of airport projects are in progress, led by China and the Middle East, according to estimates by research body the CAPA Centre for Aviation.
Customers prefer airports offering an experience
The biggest annual survey of airport passengers, the World Airport Survey, better known as the Passenger Choice Awards, from Skytrax, with 13 million completed surveys, offers ample proof. Voted the world’s best airport for the third year running in the latest edition of this barometer of air passenger satisfaction is Singapore's Changi Airport, which was also voted best airport for leisure amenities.