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October 24, 2014

Join Euromonitor and World Travel Market for a Twitter Chat

WTM-HeaderPlease join our Travel and Tourism Analysts for a Twitter Chat from 9:30 to 10:30 am CDT on Monday, November 10th as we discuss the trends outlined in the 2014 WTM Global Trends Report. You can also follow the conversation via the #WTMEMI hashtag

  • Identify key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India 

  • Discover the latest dynamics in travel technology

  • Gain insight into to the size and shape of travel
    and tourism

  • Learn about pressing industry issues, emerging brands, destinations, demographics, growth categories and consumer trends

Participating Twitter Handles: @euromonitor, @WTM_London, @CarolineBremner, @ViolettaScolaEM, @EMI_MichelleG, @Angelo_Rossini, @PopovaNadia2

Continue reading "Join Euromonitor and World Travel Market for a Twitter Chat" »

October 20, 2014

WTM Global Trends Report by Euromonitor Predicts Future Trends

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The WTM Global Trends Report, produced by Euromonitor International in exclusive for WTM, has been at the forefront of accurately predicting major travel trends around the world since its launch in 2006, looking at how the travel industry is developing in a rapidly changing landscape.

 

The WTM Global Trends Report 2014 by Euromonitor International will be launched at London’s Excel Centre during a press conference on Monday 3rd November at 13:00 in the Platinum Suite 5&6. A session for WTM attendees will be held on Tuesday 4th November at 15:30 in Platinum Suite 1. 

Pre-register to receive the WTM Global Trends Report 2014 today!

 

Have a question or a thought to add? Leave us a comment below.

Will the iPad Air 2 Become the Must Have Travel Accessory?

Michelle GrantAnalyst Opinion by Michelle Grant - Travel and Tourism Manager

View Michelle Grant's profile on LinkedIn

Critics have been vocal about the iPad business lagging due to its slowing sales growth and an outright decline in units sold in the latest 2014 quarter.  But I wonder if Apple is looking to combat the business’ weakness by making the iPad a must have travel accessory, which could spur demand for the product and could speed up replacement cycles if iPads are lost, stolen or broken during trips.  Its TV ad campaign from early in 2014 featured travel pretty heavily.  And I’ve been surprised by how many people use their iPads to take photos on their trips (it may have an advantage for those with poor eyesight). Now the new iPad Air 2 is thinner and faster with a better camera—all ideal for travel.  The Verge highlights these features:

iPad Air 2 is the thinnest iPad to date at 6.1 millimeters, or 18 percent thinner than the original iPad Air. The new A8X chip is 40 percent faster than its predecessor, and Apple says the device’s graphics are 2.5 times faster. The rear camera is 8 megapixels and significantly improved over its predecessor, able to shoot slow-motion video and time lapses for the first time. And the front camera has improved face detection and a "burst selfies" mode.

But the most interesting thing that analysts are taking note of is the new SIM card. From Apple’s press release about the iPad Air 2:

The new Apple SIM is preinstalled on iPad Air 2 with Wi-Fi + Cellular models. The Apple SIM gives you the flexibility to choose from a variety of short-term plans from select carriers in the U.S. and UK right on your iPad. So whenever you need it, you can choose the plan that works best for you — with no long-term commitments. And when you travel, you may also be able to choose a data plan from a local carrier for the duration of your trip.

The ease of switching between carriers while travelling with your Ipad enhances the products’ appeal as a travel accessory.  Already savvy travellers swap out SIM cards, but it can be difficult to find an appropriate SIM upon arrival and infrequent leisure travelers may not be aware of this option.  But now those traveling to the US and the UK can switch to a carrier upon landing and avoid paying high roaming charges.  Both countries attract a significant number of international travellers.  The US is the second most popular destination for international arrivals in the world with 69 million trips in 2013 while the UK ranks eighth with 32 million arrivals according to Euromonitor International. 

If the geographic coverage of carriers expands, this would only enhance the iPad Air 2’s appeal for international travellers.  This speaks to Apple’s desire to provide the best user experience (and now probably travel experience), but the company may also be at the leading edge of a truly borderless telecommunications industry.  For example, the European Commission is keen to eliminate roaming fees within the European Union although there could be delays as reported by RC Wireless

In addition, the possible delay of the end of roaming fees would allow carriers to hang on to that source of revenue for as long as a year. Originally, the proposed start of the “roam like at home” policy, or RLAH, was December 2015. However, that date does not appear in the draft proposal. Instead, the document throws the date open for debate: “The legislative date for the initial introduction of RLAH, subject to transitional measures and fair use limits, needs to be defined and is a significant political question.”

Travellers within the European Union, the largest travel market in the world, will soon be able to use their phones in other EU countries without incurring additional, and usually exorbitant, fees.  And with the new SIM card for the iPad Air 2, Apple may be on the verge of making it easier to shop for the appropriate mobile carrier while travelling globally. This would be especially impactful if this feature was rolled out to the iPhones (but may undermine the need for the iPad as a travel accessory), but it is likely that the carriers may balk at allowing more transparency and comparison ability to their industry (leaving the advantage with the iPad).  Regardless, it seems that Apple is looking to make the iPad as necessary as a passport when travelling abroad. 

 

Learn more about the new 21st century traveller in our free white paper

Have a question or a thought to add? Leave us a comment below.

October 19, 2014

Euromonitor International Interview Series: Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS

Michelle GrantInterview conducted by Michelle Grant - Travel and Tourism Research Manager

View Michelle Grant's profile on LinkedIn

Euromonitor International is pleased to present an interview examining the impact that user generated content has on hotel purchasing decisions for both business and leisure travellers. Euromonitor International Travel and Tourism Research Manager Michelle Grant spoke with Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS.

Can you please explain your role?

I run the hospitality and travel global practice at SAS.  My role is to drive the strategic direction for the practice at SAS.  My team provides domain expertise to our sales teams, ensures that SAS’s products meet the needs of the market by working with SAS R&D, and evangelizes the value of analytics to the hospitality and travel industries. 

Continue reading "Euromonitor International Interview Series: Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS" »

October 15, 2014

Euromonitor Partners with World Travel Market 2014

WTM_LOGO_DATE_STRAP_WHITE_NOV_2

World Travel Market 2014

3rd to 6th November 2014, Excel Centre, London

Euromonitor International is pleased to be the WTM exclusive research provider for the ninth year running.

The WTM Global Trends Report, produced by Euromonitor International in exclusive for WTM, has been at the forefront of accurately predicting major travel trends around the world since its launch in 2006, looking at how the travel industry is developing in a rapidly changing landscape.

The report identifies the key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India as well as recognises the very latest dynamics in Travel Technology and pockets of opportunity in the Global Village.

The Global Travel Trends Report offers an insight into to the size and shape of travel and tourism and identifies pressing industry issues, emerging brands, destinations and demographics, growth categories and consumer trends. Analysis by Euromonitor International illustrates how the travel market is set to change and outlines the criteria for success. 

The WTM global trends report by Euromonitor International is presented at the World Travel Market. Pre-register now to receive your copy.

Continue reading "Euromonitor Partners with World Travel Market 2014" »

October 13, 2014

Pre-Register for the 2014 WTM Global Trends Report

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Every year, the travel industry is poised for the release of the WTM Global Trends Report produced by Euromonitor. Since its launch in 2006, the report has been at the forefront of accurately predicting major travel trends around the world.

  • Identify key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India 

  • Discover the latest dynamics in travel technology

  • Gain insight into to the size and shape of travel
    and tourism

  • Learn about pressing industry issues, emerging brands, destinations, demographics, growth categories and consumer trends

Pre-Register

Hear the Euromonitor travel and tourism team present the new trends set to shape the travel industry at WTM 2014

Join us on Twitter: @euromonitor and @WTM_London

Tweet using #WTMEMI anytime before Friday, November 14th to enter to win a free Euromonitor report of your choice!

 

October 6, 2014

Evolving Female Demographics and the Travel Industry

Michelle GrantAnalyst Insight by Michelle Grant - Travel and Tourism Manager

View Michelle Grant's profile on LinkedIn

In our Global Travel Trends report last year we identified the emerging demographic of PANKS: professional aunts, no kids. Melanie Notkin, founder of Savvy Auntie, a US-based community for PANKs, and author of Otherhood, partnered with DeVries Global to conduct a study comparing women without children (regardless of relationship status) with those that have children. The study revealed some interesting findings surrounding the travel habits of non-moms that will help the industry reach this growing demographic.

Continue reading "Evolving Female Demographics and the Travel Industry" »

September 26, 2014

Euromonitor to Speak at ATA Conference 2014

ATA LogoEvent: ATA Conference

Dates: November 11-16, 2014

Location: Kampala, Uganda

Description: ATA's signature event in Africa provides a networking, learning and agenda-shaping platform for the most diverse group of tourism industry stakeholders of any travel industry event on the continent. The event addresses timely industry topics, offers a line up of educational and professional development opportunities and showcases the host Destination’s newest products and services. Delegates also have the opportunity to participate in ATA’s Young Professionals Program forum, a tourism ministers’ roundtable, business-to-business and networking events, an African Bazaar, networking events, host country day(s), gala dinners and pre- and post- country tours.

Continue reading "Euromonitor to Speak at ATA Conference 2014" »

September 17, 2014

Businesses in Asia Catering to Halal Tourism

With many Asian governments encouraging inbound tourism from the Middle East, businesses in the region are figuring out ways to attract these consumers. Tour operators are organizing packages around Muslim holidays lead by Muslim guides and including visits to mosques in addition to other notable destinations. Local spas, gyms, hospitals, and restaurants are also building new facilities in accordance with Halal requirements.

Video features Emil Fazira Kamari - Research Analyst

View Emil Fazira Kamari's profile on LinkedIn

 

September 16, 2014

Big Data, Unique IDs and Prescriptive Analytics: Revolutionising Online Travel Marketing

Angelo RossiniAnalyst Insight by Angleo Rossini - Contributing Online Travel and Tourism Analyst

View Angelo Rossini's profile on LinkedIn

Some of the most interesting recent developments in travel technology concern big data and prescriptive analytics. The convergence of these technological developments and the possibility of identifying online consumers through unique IDs are going to be some of the most significant factors affecting the online travel competitive environment in the next few years.

Big data analytics will increasingly enable companies to target consumers in a more personalised and effective way through the whole marketing mix. This will mean higher conversion rates for companies and a better consumer experience for customers. But these developments will also see some companies gain ground in the online travel competitive environment thanks to their superior ability to collect and analyse consumer data, and other companies to become less competitive, not being able to target consumers in a more customised way. 

Continue reading "Big Data, Unique IDs and Prescriptive Analytics: Revolutionising Online Travel Marketing" »

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Recent Posts

Join Euromonitor and World Travel Market for a Twitter Chat

WTM Global Trends Report by Euromonitor Predicts Future Trends

Will the iPad Air 2 Become the Must Have Travel Accessory?

Euromonitor International Interview Series: Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS

Euromonitor Partners with World Travel Market 2014

Pre-Register for the 2014 WTM Global Trends Report

Evolving Female Demographics and the Travel Industry

Euromonitor to Speak at ATA Conference 2014

Businesses in Asia Catering to Halal Tourism

Big Data, Unique IDs and Prescriptive Analytics: Revolutionising Online Travel Marketing