Interview conducted by Nadejda Popova - Senior Travel and Tourism Analyst
Euromonitor International is pleased to present an interview, which focuses on a new Bulgarian social project called Like.Bulgaria and its impact on the travel industry in the country. Nadejda Popova, Senior Analyst – Travel and Tourism, spoke to Nikolay Tonkoff, Creative Director, at like-bulgaria.com.
Can you please introduce the project? What are its main business objectives, overarching digital strategy and available resources? How did it all start?
It all began as a joke. One morning, I had this idea, which I posted on Facebook and then it took off from there. To make a tourism brand is not that easy. Like.Bulgaria has managed to appeal to many people and to be liked by more than 33,000 people on Facebook since it was set up. The reason it was created, back at the start of 2013, was to promote a new Bulgarian tourism logo. As it happened, the new tourism logo caused a big wave of negative reactions among trade representatives and Bulgarian travellers.