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stevia

Showing 1 - 17 of 17 documents
VIDEO

Analysing Pepsi’s New Product Launches

PepsiCo has recently launched two new products: Pepsi True and Caleb’s Kola. These are designed to take advantage of the mid-calorie soda trend, paritally sweetened with stevia, and the craft soda trend.  Both of these launches, in terms of their marketing and distribution, are relatively experimental so it remains to be seen how these products will […]
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Is Stevia Really Enough to Save Low-Calorie Cola?

As carbonate volumes continue to decline in both the US and the UK, Coca-Cola plans to launch its stevia-sweetened Coca-Cola Life brand in these markets in the coming year. Thanks to the all-natural high intensity sweetener, Coca-Cola Life contains two-thirds the calories of regular Coke, without resorting to the use of artificial sweeteners like aspartame, […]
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Stevia: Adding Value through Natural – The Resurgence of Reduced Sugar

Stevia has fast gained presence as the first natural, healthy sweetener. This briefing explores stevia-related innovation in 2013 and highlights technological advances including steviol glycoside blends and further reducing sugar content to 50% to improve the taste profile. Stevia’s potential as a weight management ingredient is also analysed by assessing the rise in reduced sugar […]
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How Will Stevia Change the Sweeteners Market?

Despite its bitter aftertaste and relatively high price, stevia has become a mainstream ingredient globally. Its focus has been on calorie reduction in a ‘natural’ way for healthy everyday living, competing with other high-intensity sweeteners which are artificial. Soft drinks has been a particular area of focus and it is this category on which stevia […]
PODCAST
MP3'>

Stevia: Successful in 2012

The artificial sweetener Stevia launched many significant products in 2012, including Tropicana’s Trop50 in the US and a re-launched version of Sprite in France and Ireland. Stevia’s position as a naturally sourced sweetener means it can continue to target the growing better-for-you and naturally healthy soft drinks market, where the ingredient is forecasted to grow […]
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PODCAST

The Benefits and Disadvantages of Stevia for Soft Drinks in Europe

Download this episode as an MP3 In this episode of Globalcast, Ivan Uzunov, Senior Research Analyst at Euromonitor International discusses the impact of the European Union’s recent approval of the natural sweetener Stevia. Uzunov focuses on how the soft drinks market in Europe is using Stevia since the approval. Learn about: The history of the approval of Stevia by the European Union […]
PODCAST

Stevia: One Step Closer to EU Approval

Download this file as an MP3 In this episode of Globalcast, Mickael Dominguez, Health and Wellness Analyst at Euromonitor, explains the latest developments in the European Union regarding Stevia. Hear about: The latest development in the EU regarding Stevia Where Stevia is legal What products on the market include Stevia Why Stevia is so appealing […]
VIDEO
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