Analysing Pepsi’s New Product Launches

by October 22nd, 2014

PepsiCo has recently launched two new products: Pepsi True and Caleb’s Kola. These are designed to take advantage of the mid-calorie soda trend, paritally sweetened with stevia, and the craft soda trend.  Both of these launches, in terms of their marketing and distribution, are relatively experimental so it remains to be seen how these products will […]

The Stevia Dilemma: Will Coca-Cola Life and Pepsi True Damage Perceptions of the Natural Sweetener?

by October 10th, 2014

Amidst the much-publicised decline of both regular and reduced sugar carbonates, The Coca-Cola Co and PepsiCo have plans to launch stevia-based cola carbonates (Coca Cola Life and Pepsi True) in the US. Both companies have had mixed results with similar launches in other markets, but they hope US consumers will be drawn back to cola […]

Stevia: Adding Value through Natural – The Resurgence of Reduced Sugar

by March 3rd, 2014

Stevia has fast gained presence as the first natural, healthy sweetener. This briefing explores stevia-related innovation in 2013 and highlights technological advances including steviol glycoside blends and further reducing sugar content to 50% to improve the taste profile. Stevia’s potential as a weight management ingredient is also analysed by assessing the rise in reduced sugar […]

Stevia: Successful in 2012

by November 28th, 2012

The artificial sweetener Stevia launched many significant products in 2012, including Tropicana’s Trop50 in the US and a re-launched version of Sprite in France and Ireland. Stevia’s position as a naturally sourced sweetener means it can continue to target the growing better-for-you and naturally healthy soft drinks market, where the ingredient is forecasted to grow […]