The artificial sweetener Stevia launched many significant products in 2012, including Tropicana's Trop50 in the US and a re-launched version of Sprite in France and Ireland. Stevia's position as a naturally sourced sweetener means it can continue to target the growing better-for-you and naturally healthy soft drinks market, where the ingredient is forecasted to grow 30% from 2011-2016. According to Euromonitor International Ingredients Analyst Lauren Bandy, we can finally call Stevia a "mainstream ingredient".
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In this episode of Globalcast, Mickael Dominguez, Health and Wellness Analyst at Euromonitor, explains the latest developments in the European Union regarding Stevia.