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soft drinks

Showing 1 - 32 of 118 documents
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New Global Briefing: Trends in RTD Coffee

Ready-to-drink (RTD) Coffee is a USD 20.5 billion market at retail and one of the best-performing segments of soft drinks globally. Japan has historically been the core of the category and still accounts for over half of all global sales, but the growth is increasingly shifting elsewhere and the future of the category lies in […]
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Beverage Trends at the NRA Show 2017

Euromonitor recently attended the NRA Show, hosted by the National Restaurant Association and observed several key trends in beverages at the show. Many of the beverage trends are directly tied to consumers drinking less soda. Sparkling water, low-sugar drinks and natural sodas were all prevalent at the show. High end coffees and teas were […]
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Much Ado About Coconut Water?

The emergence of coconut water As interest in keeping healthy expands globally, product emphasis has shifted from those that tout “low calories” or “no added sugar” to those that represent a healthier lifestyle.  Social media has assisted this, with Instagram and Facebook, for example, supplying inspirational quotes and short videos focusing on the mantra of […]
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Opportunities for Natural and Organic Beverages in Brazil: When Health Overcomes Convenience

The global market of soft drinks is constantly changing in terms of new consumers’ demands and specific needs to be addressed. The health and wellness trend continues to drive the pursuit of beverages with a healthier positioning, clear functional benefits and the least possible addition of artificial ingredients. For a long time, reduced sugar beverages remained on […]
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Snapshot of Halal-Labelled Soft Drinks

Food and beverages labelling is important; this is true not only for transparency and traceability but also for value and religious importance. Coca-Cola Malaysia recently refuted allegations that its imported Coca-Cola UEFA Euro 2016 limited edition aluminium bottles, sold in selected outlets in the country, contain alcohol. The company issued a statement that although the […]
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