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social media

Showing 1 - 32 of 46 documents
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The Shift in How We Give Back

Consumers are embracing social causes with the aim of helping to enrich lives and make the world a better place. People are giving more than ever before in terms of helping strangers, donating money and volunteering their time. Euromonitor International’s GCT Survey of 2016 found that 53% of all respondents across all countries felt they […]
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Top 3 Trends for the Digital Consumer in 2016

Technological advances, including the arrival of smartphones to the masses, are forever altering the way that consumers browse and buy all types of products and services. Generations of what the world once knew about commerce are no longer relevant. Below are three predictions for how these digital shifts will continue to rewrite the commerce playbook […]
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Euromonitor International Interview Series: Andrew Cunningham, Community Lead at Huge

Euromonitor International is pleased to present an interview focused on Snapchat and the travel industry with Andrew Cunningham, Community Lead at the digital advertising agency Huge. He has written more detail about his thoughts on brands and Snapchat here. [Editor’s Note:  This interview was conducted on October 10th before many of the latest Snapchat features […]
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The Impact of Technology on Travel and Tourism in the Middle East

Mobile devices, tablets and computers are frequently used in the Middle East for every aspect of trip planning, from browsing to booking, to even post-travel reviews. This is opening tremendous growth opportunities for key players in the industry as they utilize these devices to engage with current and prospective customers. Euromonitor International analyses the technologically-savvy, […]
PODCAST

Digital Trends, October 2014: Privacy, Social Media and India’s Tech Market

Social media, as a segment, is highly reliant on being on-trend with the target demographic and younger users in developed markets are gravitating toward anonymous social platforms. These platforms, while popular, struggle with revenue generation due to the anonymity they hawk to attract users.  Additionally, India has emerged as a particularly attractive market for international […]
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Beauty Players’ Growing Focus on Digital

The rapid development of technology in consumer electronics has not left the global beauty industry unaffected and companies are increasing focus on developing effective digital strategies to reach an ever widening technology-savvy consumer base. These strategies are targeting a range of operational aspects, from brand building to consumer engagement to skin analysis, and most importantly, […]
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The Power of Online Consumer Reviews

Download as MP3 Consumers listen to and trust their peers more than the brands they are purchasing from. The new post-recessionary consumer is more cautious than their predecessors and will rarely make a purchase without checking out other consumers’ opinions first. More brands are building up their social media presence as a tactic to connect […]
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The Role of Social Media in China

China holds the biggest social media networks by user numbers outside of Facebook, and as a result these networks have a large influence on many other industries including travel, ecommerce and banking. In fact, many retailers own their own social networks which Chinese consumers access to find discounts and deals. This blur between social media […]
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Big Data: What’s the Big Deal?

The digitalisation of business and consumption brought on by the widespread use of the Internet has created a dilemma for companies: what to do with all that data? The concept of Big Data has been borne out of this excess information lying on servers, devices and web pages across vast networks and mainframes. The growing […]
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HBA Global 2014 Recap: Beauty Goes Digital

The HBA Global conference took place in New York City’s Javits Center from 10-12 June. Digital beauty was a big theme at the conference as speakers talked about how growth in e-commerce, digital products, and social media has impacted the beauty industry. Consumers Going Online to Buy Beauty Products Online beauty sales are outpacing the […]
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Will Turning Energy Consumption into a Game Help Us Adopt Greener Habits?

‘Gamification’ is a term that has some environmentalists excited. They hope that apps that both monitor our energy consumption and benchmark it against our peers will nudge us towards turning down the thermostat and potentially saving the planet. There is also significant potential for utilising the so-called ‘internet of things,’ such as app-controllable thermostats, in […]
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Native Advertising: Key Marketing Strategy for Overexposed Digital Consumers

Online marketing is entering a new stage of development, as Internet users overexposed to display ads are rebelling against traditional online advertising formats. Native advertising, a form of discreet marketing that does not interfere with the user experience, is increasingly becoming a more palatable and acceptable alternative. In an Internet environment where consumers are inundated […]
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