FILTER

Topic / Industry

Region

Content Type

Topic / Industry

Region

Content Type

New Zealand

Showing 1 - 28 of 28 documents
ARTICLE
ARTICLE

Land of the Long White Cloud Drives Tourist Traffic with Flying Colours

New Zealand is widely regarded as a holiday destination of a lifetime, with pristine natural landscapes, an easy-going lifestyle, indigenous cultural heritage and adrenaline-pumping adventure sports creating a unique destination offering. However, distance presents a significant obstacle in attracting inbound tourism, rendering it all the more necessary for New Zealand or Aotearoa, the Land of […]
ARTICLE

Co-Branding Influencing New Product Development in New Zealand’s Packaged Food Industry

One of the most significant new products launched in New Zealand’s packaged food industry recently was Whittakers Chocolate Milk by local artisanal player Lewis Road Creamery Ltd. The new product achieved unprecedented popularity and attracted widespread media attention. The immense popularity of the product was such that it quickly sold out, and a “grey market” […]
ARTICLE
ARTICLE
ARTICLE

Influx of International Retailers in New Zealand

International retailers continued to set-up stores in New Zealand, as they looked to expand beyond their local markets. The strong economy and the growing population, fuelled by positive net migration, especially in cities such as Auckland and Wellington CBD attracted international companies to expand into the region. In 2016, department store chain David Jones launched […]
ARTICLE