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new product development

Showing 1 - 5 of 5 documents
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Co-Branding Influencing New Product Development in New Zealand’s Packaged Food Industry

One of the most significant new products launched in New Zealand’s packaged food industry recently was Whittakers Chocolate Milk by local artisanal player Lewis Road Creamery Ltd. The new product achieved unprecedented popularity and attracted widespread media attention. The immense popularity of the product was such that it quickly sold out, and a “grey market” […]
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ARTICLE

Soft Drinks New Product Development in 2013/2014: Proliferation of Choice

New product development has never been more important to the soft drinks industry, with manufacturers seeking to reignite stagnant categories in developed markets while introducing new, on-trend products for emerging market consumers. This brief profiles examples of important global new product development across five beverage categories, examining the key consumer trends driving successful new packaged […]
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Crowdsourcing Benefits True FMCG Toy Companies

Analyst Insight by Robert Porter – Toys and Games Analyst Follow @emi_rporter Crowdsourcing has been a growing trend across industries, enabling consumer to have their say in the direction a company is going, whilst offering ideas and front of mind marketing in exchange. One of the factors that underpins the success of crowdsourcing is the […]
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