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gender

Showing 1 - 13 of 13 documents
ARTICLE

New Strategy Briefing: Households and Gender

Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. However, as gender roles and characteristics evolve, predicting or assuming household behavioral patterns based on gender becomes a difficult proposition. Euromonitor’s newly released Strategy Briefing – Households and Gender – aims to identify the major shifts in gender within the household and their impact on brands, marketing and […]
PODCAST

Gender and Households Trends

The proportion of female household heads globally is growing, as are female disposable incomes. This is creating a newly-empowered generation of female consumers in the household. Meanwhile, men are becoming more involved in the home than ever before, as gender roles blur. In this podcast, we discuss some of the primary trends surrounding gender and […]
ARTICLE

Top 10 Trends in Home Care for 2017

2016 was another year of solid value growth for the home care industry, with global value sales growing 5% to reach US$ 143 billion. From powder to tablet, from spray cleaners to wipes, there has been a clear shift in the way people purchase cleaning products. In this article, we will discuss the top global […]
PODCAST

Gender Blurring: A Top Consumer Trend for 2016

Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein’s gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy’s toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in […]
WHITE PAPER

Top 10 Global Consumer Trends for 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.
ARTICLE
PODCAST

Mentalidad orientada hacia la salud ayuda a romper el marketing de género del agua embotellada en Chile

El agua embotellada saborizada que era comercializada a las mujeres jóvenes en Chile, está dejando de lado el marketing dirigido hacia las mujeres y adoptando una postura neutral en cuanto al género. Las altas tasas de obesidad en Chile están dándole a los consumidores una nueva mentalidad saludable y más hombres están comprando agua saborizada […]
PODCAST
ARTICLE

Ageing Population Prompts Gender Imbalance in Cities

Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. However, as gender roles and characteristics evolve, predicting or assuming household behavioral patterns based on gender becomes a difficult proposition. Euromonitor’s newly released Strategy Briefing – Households and Gender – aims to identify the major shifts in gender within the household and their impact on brands, marketing and […]
ARTICLE

Gender-Neutral Toys: A Clear Disparity Between Manufacturers and Retailers

Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. However, as gender roles and characteristics evolve, predicting or assuming household behavioral patterns based on gender becomes a difficult proposition. Euromonitor’s newly released Strategy Briefing – Households and Gender – aims to identify the major shifts in gender within the household and their impact on brands, marketing and […]
ARTICLE

Emerging Focus: Narrowing Gender Gaps Essential to Boost Economic Growth in Emerging Market Economies

Gender inequality in all aspects of life, from healthcare and education to employment and even politics, impacts girls and women in most emerging market economies (EMEs). Females in EMEs accounted for 30.0% of the global population and 60.0% of the global female population in 2012. Most governments realise the importance of narrowing this inequality to […]
ARTICLE
ARTICLE
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