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Fashion Friday

Showing 1 - 28 of 28 documents
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Fashion Friday: Chosen for Me: Emergence of Curation and Subscription Services in Japan

As Japanese consumers struggle to find the right product in the increasingly crowded market, many take advice from experts in the industry. This has led to the increase in curation services in beauty and fashion industries, where professionals select products for the consumers or recommend certain products to purchase. Such curation services capture the delicate […]
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Fashion Friday: Are Probiotics Promising Cosmetic Ingredients or Marketing Tools?

More consumers are basing purchasing decisions on wellness priorities, giving greater attention to the functional aspect of a product formulation. Probiotic-based beauty leverages this trend, exhibited in a recent wave of innovative start-ups focused on probiotics. This development, however, comes with challenges attributed to technical barriers in making probiotic-based beauty viable, and rivals claiming to […]
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Fashion Friday: The Rise of Athleisure Fashion

Athleisure fashion is gaining popularity worldwide. This clothing style is designed to be worn for exercise and casual purposes. This fashion trend is being supported by consumer’s aspiration to be healthy and more active lifestyles, and the trend overall has transitioned from fad to necessity in a very short time. In fact, in 2016, sportswear […]
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