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digital consumer

Showing 1 - 32 of 79 documents
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Meet the World’s Most Connected Population And Future Home For Digital Commerce Growth

South Korea is at the forefront of technological development with some of the world’s fastest and most extensive networks, making this country ideal for future digital commerce growth opportunities. In fact, South Korea is the most digitally connected population today based on Euromonitor International’s Digital Connectivity Index, placing it just ahead of tech-savvy neighbours like […]
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How to Use Consumer Survey Data to Define Target Segments: A Four Step Approach

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
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Euromonitor participa do Fórum E-commerce Brasil 2017

The event: Fórum E-commerce Brasil 2017 Fórum E-commerce Brasil is the largest e-commerce event in Latin America and the second largest in the word, according to Forrester Research. In its eighth edition, the event will gather 13,000 attendees and 4,000 companies from around the globe during three days. Website: https://www.ecommercebrasil.com.br/forum2017 Date: 25-27 July 2017 Presentation: […]
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WEBINAR

Top 5 Digital Consumer Trends in 2017

Thursday, April 27th at 9 a.m. CDT Technological advances have created a new reality in commerce and forever changed the path to purchase. Digital-savvy consumers now turn to computers, mobile phones and wearables for all types of transactions. In today’s digital world, what are the most important trends shaping the market in 2017? Register now […]
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Top 3 Digital Consumer Trends for 2017

Technological advances continue to alter the way consumers browse and buy all types of products and services. As the global populace becomes more digitally connected, new technology is opening the doors to brands being able to better target their end-consumer and to offer new ways of conducting commerce. There are three trends that will shape […]
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5 Key Trends That Most Shaped Mobile Payments in 2016

In 2016, mobile-driven commerce will reach an estimated US$972.25 billion across the 46 markets where Euromonitor International conducts this digital research. Most impressively, mobile payments are expected to reach US$3 trillion by 2021. While that is a lot of money transacted across these small-screen devices, mobile-based payments will equate to only an estimated 11%of all […]
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Most Read on Passport Consumers in 2016

In economic terms, the year has been defined by uncertainty, and consumers have reacted to this by reducing expenditure – with growth in global consumer expenditure slowing to 2.4% in real terms – the lowest rate of growth since the financial crisis. We’re seeing consumers reassess their priorities and increasingly asking themselves what they truly […]
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WHITE PAPER
WHITE PAPER

The Top 20 Digital Markets in 2016

Consumers are more connected than ever before, and this rapid increase in digital connections has ushered in speed and convenience across all aspects of life. In conjunction with Digital Consumer, we’ve established the top 20 digital markets, based on the rank of the Digital Consumer Index. In this free report, we explore: Top 20 countries […]
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VIDEO

How to Pinpoint Digital Commerce Opportunities

Technological advances are driving unprecedented changes across all aspects of commerce. As a result, the debate is less about the need for a digital strategy and more about where to deploy limited resources. Watch this video to explore digital nuances between different countries and learn how to pinpoint digital opportunities to better reach the […]
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ARTICLE