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Decoding Channel Preferences in Consumer Foodservice
Mikaely Correa
After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).
ByteDance - TikTok’s Parent’s Financial Expansion Objectives: Where Does Union Mobile Pay Acquisition Fit?
David Zhang
In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.
Riding the Wave of Recommerce: Why Brands Must Seize This Opportunity
Marija Milasevic
Despite the longstanding existence of the resale model, recent years have witnessed a transformative surge in recommerce. Fuelled by ongoing digitalisation, global financial instability, and a growing commitment to sustainability, recommerce has reached heretofore unforeseen levels.
Three Digital Shopping Trends to Watch in 2024
Michelle Evans
Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This expanding consumer base needs to be at the centre of your strategy. This article explores three key digital trends for the year ahead.
2024 Consumer Trends to Watch
Euromonitor International
Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.
Chart of the Month: Digital Commerce Focus is on Tailoring Experience
Paula Ferolla
Digital transformation is changing how brands engage with their target audience, whether in the online space, through better and more personalised purchase experiences and other aspects of the purchase process, according to Euromonitor's Voice of the Industry survey in 2023.