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crowdfunding

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ARTICLE

The Shift in How We Give Back

Consumers are embracing social causes with the aim of helping to enrich lives and make the world a better place. People are giving more than ever before in terms of helping strangers, donating money and volunteering their time. Euromonitor International’s GCT Survey of 2016 found that 53% of all respondents across all countries felt they […]
ARTICLE

Future Trends in Alcoholic Drinks: Positioning, Gender and Alternative Financing Models

Deciphering the future of the alcoholic drinks industry tends to take the form of a diatribe on flavour sophistication served with a dollop of packaging gimmickry and a garnish of seemingly highbrow commentary on obscure hops, grapes and botanicals. While discussing such key themes has its merits and deconstructing the industry’s infamous navel-gazing is the […]
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