FILTER

Topic / Industry

Region

Content Type

Topic / Industry

Region

Content Type

co-branding

Showing 1 - 1 of 1 documents
ARTICLE

Co-Branding Influencing New Product Development in New Zealand’s Packaged Food Industry

One of the most significant new products launched in New Zealand’s packaged food industry recently was Whittakers Chocolate Milk by local artisanal player Lewis Road Creamery Ltd. The new product achieved unprecedented popularity and attracted widespread media attention. The immense popularity of the product was such that it quickly sold out, and a “grey market” […]
SUBSCRIBE ME

REQUEST A DEMONSTRATION

Request a complimentary demonstration of our award-winning market research today.

© 2017 Euromonitor is privately owned & trademarked.