Resources

Argentina

Latin America Shows Growth in the Traditional Café Segment

by September 18th, 2014

The evolution of global drinking culture can be easily summarized: Over the past decade, drinking habits have been steadily transitioning from the traditional to the modern, led by the spread of specialist coffee shop culture and a wider variety of format options for beverage-focused social occasions. However, in 2013, cafés in Latin America still performed […]

ESOMAR Latin America Regional Conference Summary

by April 25th, 2014

With more than 20 presentations and multiple debates, ESOMAR Latin America 2014, Accelerating Growth took place in Buenos Aires, Argentina from April 2nd to 4th and contributed both to clarifying Latin America´s potential as a growth region for companies and exemplifying the importance of market research to sustaining this growth. Around 200 Senior Executives from […]

Latin America: Trends in the Creation of “Healthy” Value

by October 20th, 2011

Governmental policies and competitive forces are shaping the creation of affordable consumer health products for Latin American consumers. Euromonitor International reviews important trends providing value to companies and people across the region. The influence of governmental policies in pricing The Argentinean government has tried to limit the inflation rate, as it is deemed a serious […]

Recession: Shifting Consumer Responses – September 2011

by October 2nd, 2011

Welcome to the latest edition of Euromonitor International’s global consumer tracker designed to help you keep in touch with consumer responses to the recession all over the world and more crucially to map signs of recovery via shifting consumer purchasing behaviours and attitudes in 60 developed and developing countries as they emerge. We explore the […]

Hear us speak at ENVASE ALIMENTEK 2011

by July 25th, 2011

Date: September 20-23, 2011 Location: Buenos Aires, Argentina Euromonitor International is proud to be speaking and supporting ENVASE ALIMENTEK 2011. The 12th International Exhibition of Packaging and the 7th Exhibition of Machinery and Equipment for Food Processing and Beverages is the largest gathering of packaging in Argentina, a business platform and information of high standing […]

Future Watch: Under the Radar – Can Brands Woo Consumers by Keeping a Low Profile?

by May 23rd, 2011

An Argentine bank has created a significant buzz in its domestic market by sponsoring a football team but opting to keep its brand off their shirt, giving it “back to its true owners.” In an increasingly cluttered marketing landscape, could such a strategy gain wider traction? Future directions The old way; The new way; “We […]

Join Euromonitor at the 9th National Retail Meeting of Argentina

by April 11th, 2011

Date: May 3, 2011 Location: Hilton Hotel, Buenos Aires Euromonitor International is proud to be exhibiting and supporting the 9th National Retail Meeting of Argentina. On May 3th, Hilton Hotel in Buenos Aires will be hosting the most important reunion of Argentinean professionals of retail industry and the distribution channel. The event will bring an important exhibition space and a comprehensive conference program of […]