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Africa

Showing 1 - 32 of 85 documents
ARTICLE

Africa’s three largest BOP markets

What is the BOP? There is no fixed definition of the bottom of the pyramid (BOP), as it contains a mix of incomes, living standards, rural-urban locations, and varying levels of access to goods and services, including education, healthcare and organised financial services. But broadly speaking, the BOP refers to the poorest socioeconomic group in […]
PODCAST
ARTICLE
PODCAST

Top 3 Largest Markets in Sub-Saharan Africa

Sub-Saharan African economic growth is expected to pick up in 2017 after reaching the lowest level in 22 years in 2016. Growth will be driven by a stabilisation of commodity prices and improvements in the largest economies in the region. Euromonitor looks at the outlook for the three largest African markets of Nigeria, South Africa […]
ARTICLE
ARTICLE
ARTICLE

Much Ado About Coconut Water?

The emergence of coconut water As interest in keeping healthy expands globally, product emphasis has shifted from those that tout “low calories” or “no added sugar” to those that represent a healthier lifestyle.  Social media has assisted this, with Instagram and Facebook, for example, supplying inspirational quotes and short videos focusing on the mantra of […]
PODCAST
ARTICLE

The Best of Q3 on Economies and Consumers

The third quarter saw a continuation of bad economic news from China with ensuing stock market volatility; a renewed debate about the Fed “lift-off” in the USA; and more gloomy economic news from some other major emerging markets most notably Brazil and Russia. The EU has become embroiled in a refugee crisis, putting further pressure […]
ARTICLE
ARTICLE

Local Wines Dominate In South Africa

Grape production in Africa remains relatively high and grape farmers often have wineries on their respective farms. This has resulted in the local wines dominating the wines market in South Africa. In the 5 year period leading up to 2013, fine wines/champagne and spirits have seen value growth of 12%, to reach R1 billion. Fine […]
ARTICLE
ARTICLE

Africa Tipped to Become Surfing Capital of the World

Many emerging tourism destinations in Africa have identified surfing as a target market, reveals the WTM Global Trends Report 2014 by Euromonitor International, first released on Monday 3 November at World Travel Market. South Africa has an established reputation with the international surfing community but other countries are gaining a foothold. Sierra Leone hosted a […]
ARTICLE
ARTICLE