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May 12, 2014

Middle Class Consumers' Path to Purchase for Household Goods

EMI_pathToPurchase-v1.5-01

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This datagraphic explores each phase of Euromonitor’s Path to Purchase model, comparing the consideration, research, and selection of common household consumer goods. Results draw from Euromonitor’s Middle Class Home consumer survey of 16 markets, conducted by the Passport Survey team in 2013.

 

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May 9, 2014

Four Things to Know about the “Selection” Phase of the Path to Purchase

LisaHolmesAnalyst Insigt by Lisa Holmes - Survey Analyst

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Introducing Euromonitor International’s Path to Purchase Model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

Selection Phase

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This third article highlights insights about the third phase of the path to purchase: selection.

Continue reading "Four Things to Know about the “Selection” Phase of the Path to Purchase" »

May 7, 2014

Four Things to Know about the “Research” Phase of the Path to Purchase

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Introducing Euromonitor International’s Path to Purchase Model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

Research-Phase

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This second article highlights insights about the second phase of the path to purchase: research.

Continue reading "Four Things to Know about the “Research” Phase of the Path to Purchase" »

May 5, 2014

Five Things to Know about the “Opportunity” Phase of the Path to Purchase

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

 

Introducing Euromonitor International’s Path to Purchase model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

  P2P

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This first article highlights insights about the first phase of the path to purchase: opportunity.

Continue reading "Five Things to Know about the “Opportunity” Phase of the Path to Purchase" »

April 18, 2014

Latin American Travellers Prefer Pampering, Indulgence on Holiday

EileenBevisAnalyst Insight by Eileen Bevis - Survey Manager

View Eileen Bevis's profile on LinkedIn

Preference for Indulgence while on Holiday

Vacationing Latin Americans Like to be Pampered

There are many ways to relax and have fun on a short city break or a week-long vacation to the beach. However, Latin American travellers have a particular recipe for rest and recuperation while on vacation – and its main ingredient is pampering. A day at the spa? Luxurious lodging? Latin Americans like to be pampered while on vacation more than holiday-makers from any other region in the world.

Consumer Enjoyment of Pampering while Travelling

1

Source:    Euromonitor International Consumer Survey; Out and About 2012.

Note:        Showing per cent of respondents who like to be pampered while travelling, by continent. Results shown give equal weight to 15 markets surveyed. “Latin America” includes: Brazil, Colombia, Mexico; “Europe” includes: France, Germany, Spain, Turkey, Russia, UK; “North America” includes: US; “Australia” includes: Australia; “Asia” includes: China, India, Indonesia, Japan.

It is worth noting that Spanish travellers also depart from the rest of the world in their preference for pampering while out of town. Spain shares many cultural similarities with Latin America and Spanish travellers are just as likely to appreciate a facial or another indulgence while on holiday as travellers from Brazil, Colombia and Mexico.

Continue reading "Latin American Travellers Prefer Pampering, Indulgence on Holiday" »

Role of Internet in Travel Plans of Global Online Consumers

The Role of the Internet in Travel

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An exploration of the role of the internet in travel plans of online consumers. Based on the results of Euromonitor International’s Out and About survey (2012) and Euromonitor industry research.

 

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April 3, 2014

"Can I Borrow a Cup of Sugar?": Neighbourly Interactions in the Middle Class

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Euromonitor International examined characteristics of ~6600 online respondents with a middle class income in 16 countries in order to better understand market, regional, demographic, and behavioural differences in the level of interaction one has with neighbours.

How Well Do You Know Your Neighbour?

For middle class consumers around the world, relationships with neighbours span the spectrum from avoidance or lack of recognition to regular and engaging interactions. However, most have at least a cordial relationship with their neighbours, exchanging greetings in passing or occasionally stopping to chat. Many middle class consumers regularly have extended conversations with their neighbours, and nearly one in five often have more meaningful interactions, such as inviting their neighbours over for a meal and even relying on them for occasional assistance with child or pet care.

Understanding the importance of these built-in social networks is critical for companies targeting the middle class. Consumers who have close neighbourly ties may feel somewhat competitive with those living near them, driven to keep their home well-maintained with the most up-to-date appliances. Indeed, middle class consumers with strong neighbourly relationships are more likely to agree that you can tell a lot about a person from the appliances in their home. These consumers also rely on their neighbours for product recommendations and reviews. On the other hand, consumers who rarely interact with their neighbours may be turning to other social networks, whether in-person or online, for product advice and recommendations. Recognising the impact of neighbours (or lack thereof) on the buying decisions of their target market can help companies more effectively structure their marketing and advertising efforts.

Continue reading ""Can I Borrow a Cup of Sugar?": Neighbourly Interactions in the Middle Class " »

March 19, 2014

All Shoppers are not Created Equal: Impulsive vs. Slow Buyers

Learn the key characteristics of impulsive and slow buyers and how to attract them using insight from Passport: Survey.
Download our free whitepaper: "The Path to Purchase: Implementing a Consumer Buying Behaviour Model"

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March 18, 2014

White Paper: The Path to Purchase

250_thePathToPurchase_orange-v1.1 Is the endless supply of consumer buying data giving you headaches?

Download The Path to Purchase: Implementing a Consumer Buying Behaviour Model to discover our simple path to purchase model. The model breaks the buying process into three phases: opportunity, research and selection, to better understand and analyse shopper behaviour and to provide a framework for companies to turn shopper information into actionable business insights.

A clear understanding of how customers move through the purchase decision-making process is essential for companies and brands wishing to remain competitive in today’s marketplace. Some companies may already be collecting consumer data but are often not utilising it to the fullest, which can lead to missed opportunities. Our path to purchase model provides a framework for companies focused on making more strategic decisions with their consumer buying behaviour data.

 

 

 

 

Download the white paper now

Continue reading "White Paper: The Path to Purchase" »

February 11, 2014

Survey Spotlight: Finding the Perfect Valentine's Date

 

What dates will be most popular this Valentine's Day? Eileen Bevis, Survey Manager and Lisa Holmes, Survey Analyst turn to Euromonitor’s survey results to find out. Dinner is one of the most popular dates, with 57 percent of survey respondents typically going out to dinner with a partner on Valentine’s Day and 55 percent say they prefer a restaurant they are familiar with. 48 percent of respondents say going to a movie, the theater or some other show is one of their favourite away-from-home activities, so dinner and a show is a safe bet for this Valentine’s Day. Bevis and Holmes discuss other date related survey results in this video.

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