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74 posts categorized "Survey Results"

July 30, 2014

Survey Results: Personal Appearances

Based on widespread gender stereotypes, many would assume that women worldwide are more concerned with their outward appearance than their male counterparts. Euromonitor International's Survey Team polled over 6,600 consumers in over 16 different countries to further understand consumers’ style and their beauty and personal care routines. Play the video to find out which results enforced these stereotypes and which results went against the grain.

For further information, please download an extract of the survey results now or explore the full summary report.

Watch on Youtube

July 26, 2014

Grooming Routines Around the World


A visual overview of grooming routines and consumer spending in 16 emerging and developed markets, including time spent grooming, body and face washing habits, hair care, oral care, spending on beauty and personal care products, and spending on oral care in particular. Draws on Euromonitor International's beauty and personal care sales data as well as its Personal Appearances survey (6,600 consumers surveyed online in 2014).

Download the Survey Results here

Continue reading "Grooming Routines Around the World" »

July 24, 2014

Gender Comparison of Key Body Issues


A comparison of key body issues among men and women, using the results of Euromonitor International's Personal Appearances survey drawn from 6,600 online consumers in 16 major markets in 2014.


Have a question or a thought to add? Leave us a comment below.

July 22, 2014

Men's Grooming Habits in Emerging and Developed Markets


When it comes to beauty and personal appearances, women report spending the most time and money perfecting their looks. Yet, over the last decade, the range of beauty and personal care (BPC) products regarded as socially acceptable for men has widened, and men are paying increasingly more attention to their personal appearances. One third of men spend more than thirty minutes a day grooming, opening up a number of opportunities for BPC companies to develop products targeted to the unique needs of this especially appearance-minded segment of men. Furthermore, as more men become interested in improving their appearance by extending their grooming habits and product usage, it will be essential for brands to create male-specific products that enable men to feel more comfortable in the beauty and personal care aisle.

Daily Time Spent on Personal Appearance and Grooming, by Gender

Source: Euromonitor International Personal Appearance Survey, 2014

Note:  Showing percent of respondents spending the indicated amount of each day cleaning and caring for appearance (e.g., brushing teeth, bathing, styling hair, applying make-up, etc.). Includes all time spent grooming during the day – morning, evening, and in between. Does not include time spent selecting or changing clothing.

Continue reading "Men's Grooming Habits in Emerging and Developed Markets" »

July 20, 2014

Survey Shows Regional Differences in Bathing Habits Around the World


A look at global bathing habits and routines, including showers, baths, and shampooing, using results from Euromonitor International's Personal Appearances Survey drawn from 6,600 online consumers in 16 major markets in 2014.


Download an extract from our global survey "Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming"

Continue reading "Survey Shows Regional Differences in Bathing Habits Around the World" »

July 15, 2014

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

250_personalAppearances-v1.1Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. According to our data, global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion.  We expect both industries to grow over 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.

The grooming habits and style of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy.  Therefore, it is important for companies and retailers in those respective industries to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.

Earlier this year, our Survey team polled over 6,600 consumers in over 16 different countries, asking respondents a range of questions related to their attitudes towards style and appearance, grooming habits, purchase frequency and responsibility, and approach to the buying process.   Understanding these consumer preferences and behaviours helps companies and brands better identify trends and target key consumer segments, whether determined by gender, region, or even level of effort put into external appearance.

For example, China represents the only market in which respondents favored stylish over practical clothing, according to the survey results.  Chinese online consumers are also more likely to shop at luxury boutiques than at discount stores and prefer to wear brand-name clothing and shoes. 

“Understanding consumers’ style and their beauty and personal care routines enables companies to develop enticing products that better fulfill buyers’ needs,” explains Survey Manager, Eileen Bevis, “This latest survey also helps companies and brands better understand a customer’s path to purchase, offering opportunities to create strategic marketing plans.”

Download the Survey Results Now

Continue reading "New Survey Results Illustrate Global Beauty and Personal Grooming Habits" »

June 16, 2014

Global Interest in Sports and Fitness Rises with the World Cup

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14032714/8872e3b6-85ee-4990-8f48-6c44f5782ccf.pngWith Daphne Kasriel, Consumer Trends Consultant

Consumers worldwide are becoming increasingly aware of the benefits of exercise and fitness due to alarming obesity rates and the dangers of sedentary lifestyles and poor diets. For example, according to a recent Euromonitor survey of its global network of analysts, only three percent said they never exercise. With the World Cup in the global spotlight, consumers will be focusing even more on sports and spending on sports apparel and equipment, including new technology such as fitness and activity trackers. 

Download as an MP3

June 11, 2014

How the Brazilian Consumer will Enjoy the 2014 World Cup


Download as pdf

With it taking more than 175 hours of work for a typical worker to pay for the most expensive ticket, how will the average Brazilian Consumer watch the World Cup?


May 12, 2014

Middle Class Consumers' Path to Purchase for Household Goods


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This datagraphic explores each phase of Euromonitor’s Path to Purchase model, comparing the consideration, research, and selection of common household consumer goods. Results draw from Euromonitor’s Middle Class Home consumer survey of 16 markets, conducted by the Passport Survey team in 2013.


Have a question or a thought to add? Leave us a comment below.

May 9, 2014

Four Things to Know about the “Selection” Phase of the Path to Purchase

LisaHolmesAnalyst Insigt by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Introducing Euromonitor International’s Path to Purchase Model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

Selection Phase

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This third article highlights insights about the third phase of the path to purchase: selection.

Continue reading "Four Things to Know about the “Selection” Phase of the Path to Purchase" »


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