Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis

While today’s under 30s are bombarded with health messages and pressured to conform to the ideal body images portrayed in the media, it is harder than ever for them to adhere to a healthy regime faced as they are with time constraints, sedentary lifestyles and an array of unhealthy foods. This new global report analyses young men’s attitudes towards health and well being and the implications for marketers, as part of Euromonitor International’s 2011 Annual Study of consumers across eight countries.

Download a sample of the report

More information

Quick Pulse: Is Home Cooking A Lost Art?

To better understand habits regarding home cooking—who people cook for, what meals they prepare, and how much time it takes—Passport Survey reached out to Euromonitor International's global network of analysts from 80+ countries.

OVERVIEW

Before fast food and gourmet grocery stores, cooking was often time consuming, but an essential part of life. People spent hours dicing vegetables, making homemade chicken broth, and ensuring a well-balanced meal full of meats, vegetables, starches. Nowadays, the fast pace of modern life, as well as an increasing focus on healthy living, has altered the way people prepare and eat meals.

Still, the vast majority of Quick Pulse survey respondents worldwide indicated that they frequently cook meals at home, with only an average of 6% of people claiming to eat every meal out. Click to Tweet! Additionally, over half of respondents worldwide indicated that they use both fresh and processed or packaged food, but they tend to use more fresh products. Click to Tweet. There are also notable differences between emerging and developed markets in their views and habits regarding food preparation.

The landscape of home dining, including whom respondents cook for, which meals they prepare at home, and how much time it takes to do so, is clearly shifting around the world. This article explores those shifts in more detail using results from 70+ countries surveyed in Euromonitor International's Quick Pulse analyst survey in May 2012.

What Counts Most for Japanese Shoppers in the Recession?

In the midst of the global downturn, with consumers continuing to face job losses and rising prices, what counts most for Japanese shoppers? Price and quality have always been the main drivers for the Japanese and remain top priority; however, the former is bound to win out as 41% made saving money their top priority when it came to intentions.

These top-line results come from the new Strategy Briefing on Consumer Buying Behaviour in the Recession which analyses the results of Euromonitor's 2011 Annual Study and examines the implications of these findings for marketers. This report provides unique strategic insight from Euromonitor's most experienced industry analysts into the why behind behaviour and how we anticipate this will impact on future market trends.

Top 10 Consumer Trends for 2012: Weight as a Hot Topic

Are we what we eat? More consumers, health experts and government bodies seem to think so although many heavier consumers are in denial. What are consumers doing to stay healthy?

This piece is the tenth in a weekly series of consumer comments exploring each of the trends Euromonitor International identified in the recent Top 10 Trends for 2012 article.

UK pop diva Adele, who was recently censured by fashion czar Karl Lagerfeld for being too fat, told CNN that she likes her curves and wouldn't ever diet. The accompanying public discussion was only the latest media and public frenzy over the issue of weight and controlling it. In 2012, the spotlight on weight is just part of a renewed public awareness of what we eat, body image, exercise and general health. Indeed, Euromonitor International's Annual Study 2011 finds that respondents globally rank good health as the most important determinant of happiness (even if awareness that health is important doesn't always lead to healthy living).

TOP 10 CONSUMER TRENDS FOR 2012: Youth – Future Imperfect

Young consumers are facing up to a different, less predictable reality in terms of purchasing aspirations, work, living set-ups and role models.

This piece is the ninth in a weekly series of consumer comments exploring each of the trends Euromonitor International identified in the recent Top 10 Consumer Trends for 2012 article.

“How did I end up at Mom and Dad's? My job took me around the globe. But the recession took me to the one place I never thought I'd go: My folks' house”.  So starts an autumn 2011 article on online news portal Salon.com. Millions of young people around the world in 2012 can identify with this sentiment about clipped futures and interrupted dreams. Now there's less talk of adults who are only as old as they feel, and more media and public comment on a perceived risk aversion among many people in their teens, twenties and thirties – particularly digital natives. How young people are coping with an imperfect future is of great interest to brands. Many marketers are focusing on the youth relationship to and expression through tech-led communications in their wish to decipher this transient audience segment.

Top 10 Consumer Trends for 2012: Smartphone Universe

Displacing computers worldwide, in 2012, smartphones are reaching out to the lower end of the mass market so expect apps to reflect this.

This piece is the seventh in a weekly series of consumer comments exploring each of the trends Euromonitor International identified in the recent Top 10 Trends for 2012 article.

Worldwide, smartphones are the communications accessory of choice, including in emerging markets where consumers are taking up new, more basic models as this prop moves from being a luxury item to a necessary lifestyle aid. According to Euromonitor International data, annual smartphone sales surged from US$7.9 billion to US$83.3 billion between 2005 and 2010, with China surpassing the USA as the largest national market during 2009. Real global smartphone sales are forecast to reach US$137.4 billion in 2012. For many developed market consumers, PCs and laptops are beginning to take a backseat as most smartphone owners use these convenient devices to surf the internet and watch TV anywhere from parliaments to buses. New aids such as Hive Dock, designed to assist elderly people with visual impairments to use smartphones will expand the population of smartphone users still more. 2012 will see more consumers using their smartphones to make transactions, using mobile, cashless technologies from Near Field Communication to QR codes to personal card readers.

Top 10 Consumer Trends for 2012:Tech Lifestyles Versus Slow Living and The Best of Both

Some consumers are embracing an 'always-on' lifestyle while others are trying to disengage.

This piece is the eighth in a weekly series of consumer comments exploring each of the trends Euromonitor International identified in the recent Top 10 Consumer Trends for 2012 article.

For the 2012 consumer – from toddlers upwards, technology is part of life with a lot of simultaneous tech consumption (watching TV and using a computer at the same time, for example). Access to the internet has extended to accompany people as they go about their daily lives, at work and on holiday. We're moving into a technology space where mobility is becoming less about devices, and more about the mist of data that we each generate with every interaction on the internet.

The Green Economy Looms Ever Larger

Both large and small companies are turning greater attention to the implications of climate variability and change on their businesses. The green economy is increasingly framing decision making with low-carbon, resource-efficient and socially inclusive growth one vision of the future. Volatile costs of raw materials, supply-chain disruptions and changing consumer preferences and demands can weigh heavily on strategic planning.

Top 10 Consumer Trends for 2012: Reality Culture and Consumers

Scripted reality or celebrities living the dream - consumers are gripped, sharing views and being moved to change their purchasing behaviour.

This piece is the sixth in a weekly series of consumer comments exploring each of the trends Euromonitor International identified in the recent Top 10 Consumer Trends for 2012 article.

'Reality culture' has changed the paradigm of who we see as an opinion leader. Around the world – 'ordinary' people appearing in reality programming are claiming the spotlight of the 'talented' famous and consumer attention as well as lifestyle aspirations. Euromonitor International's Annual Study 2011 found that respondents rank celebrities slightly more highly than political or community leaders in terms of whom they most look up to. Acknowledging their grip on the population, US President Obama recently shared his sentiment on reality TV by saying: “I don't want my daughters watching 'The Kardashians' either.”

Green Buying Behaviour: Global Online Survey Strategic Analysis - Executive Briefing

The growing emphasis on food safety and environmental issues means that terms such as “green," “organic,” “locally sourced,” “free range” and “fair trade” have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods. This new report analyses results from Euromonitor International’s 2011 Annual Study of global consumers across eight countries to find out how these factors are guiding shoppers’ purchasing decisions and what this means for marketers. 

Download a sample of the report