Home » Survey Results

68 posts categorized "Survey Results"

June 16, 2014

Global Interest in Sports and Fitness Rises with the World Cup

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14032714/8872e3b6-85ee-4990-8f48-6c44f5782ccf.pngWith Daphne Kasriel, Consumer Trends Consultant

Consumers worldwide are becoming increasingly aware of the benefits of exercise and fitness due to alarming obesity rates and the dangers of sedentary lifestyles and poor diets. For example, according to a recent Euromonitor survey of its global network of analysts, only three percent said they never exercise. With the World Cup in the global spotlight, consumers will be focusing even more on sports and spending on sports apparel and equipment, including new technology such as fitness and activity trackers. 

Download as an MP3

June 11, 2014

How the Brazilian Consumer will Enjoy the 2014 World Cup

EMI_brazilianConsumer-v1.1

Download as pdf

With it taking more than 175 hours of work for a typical worker to pay for the most expensive ticket, how will the average Brazilian Consumer watch the World Cup?

 

May 12, 2014

Middle Class Consumers' Path to Purchase for Household Goods

EMI_pathToPurchase-v1.5-01

Download as pdf

This datagraphic explores each phase of Euromonitor’s Path to Purchase model, comparing the consideration, research, and selection of common household consumer goods. Results draw from Euromonitor’s Middle Class Home consumer survey of 16 markets, conducted by the Passport Survey team in 2013.

 

Have a question or a thought to add? Leave us a comment below.

May 9, 2014

Four Things to Know about the “Selection” Phase of the Path to Purchase

LisaHolmesAnalyst Insigt by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Introducing Euromonitor International’s Path to Purchase Model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

Selection Phase

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This third article highlights insights about the third phase of the path to purchase: selection.

Continue reading "Four Things to Know about the “Selection” Phase of the Path to Purchase" »

May 7, 2014

Four Things to Know about the “Research” Phase of the Path to Purchase

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Introducing Euromonitor International’s Path to Purchase Model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

Research-Phase

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This second article highlights insights about the second phase of the path to purchase: research.

Continue reading "Four Things to Know about the “Research” Phase of the Path to Purchase" »

May 5, 2014

Five Things to Know about the “Opportunity” Phase of the Path to Purchase

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

 

Introducing Euromonitor International’s Path to Purchase model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

  P2P

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This first article highlights insights about the first phase of the path to purchase: opportunity.

Continue reading "Five Things to Know about the “Opportunity” Phase of the Path to Purchase" »

April 18, 2014

Latin American Travellers Prefer Pampering, Indulgence on Holiday

EileenBevisAnalyst Insight by Eileen Bevis - Survey Manager

View Eileen Bevis's profile on LinkedIn

Preference for Indulgence while on Holiday

Vacationing Latin Americans Like to be Pampered

There are many ways to relax and have fun on a short city break or a week-long vacation to the beach. However, Latin American travellers have a particular recipe for rest and recuperation while on vacation – and its main ingredient is pampering. A day at the spa? Luxurious lodging? Latin Americans like to be pampered while on vacation more than holiday-makers from any other region in the world.

Consumer Enjoyment of Pampering while Travelling

1

Source:    Euromonitor International Consumer Survey; Out and About 2012.

Note:        Showing per cent of respondents who like to be pampered while travelling, by continent. Results shown give equal weight to 15 markets surveyed. “Latin America” includes: Brazil, Colombia, Mexico; “Europe” includes: France, Germany, Spain, Turkey, Russia, UK; “North America” includes: US; “Australia” includes: Australia; “Asia” includes: China, India, Indonesia, Japan.

It is worth noting that Spanish travellers also depart from the rest of the world in their preference for pampering while out of town. Spain shares many cultural similarities with Latin America and Spanish travellers are just as likely to appreciate a facial or another indulgence while on holiday as travellers from Brazil, Colombia and Mexico.

Continue reading "Latin American Travellers Prefer Pampering, Indulgence on Holiday" »

Role of Internet in Travel Plans of Global Online Consumers

The Role of the Internet in Travel

Download as pdf

An exploration of the role of the internet in travel plans of online consumers. Based on the results of Euromonitor International’s Out and About survey (2012) and Euromonitor industry research.

 

Have a question or a thought to add? Leave us a comment below.

April 3, 2014

"Can I Borrow a Cup of Sugar?": Neighbourly Interactions in the Middle Class

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Euromonitor International examined characteristics of ~6600 online respondents with a middle class income in 16 countries in order to better understand market, regional, demographic, and behavioural differences in the level of interaction one has with neighbours.

How Well Do You Know Your Neighbour?

For middle class consumers around the world, relationships with neighbours span the spectrum from avoidance or lack of recognition to regular and engaging interactions. However, most have at least a cordial relationship with their neighbours, exchanging greetings in passing or occasionally stopping to chat. Many middle class consumers regularly have extended conversations with their neighbours, and nearly one in five often have more meaningful interactions, such as inviting their neighbours over for a meal and even relying on them for occasional assistance with child or pet care.

Understanding the importance of these built-in social networks is critical for companies targeting the middle class. Consumers who have close neighbourly ties may feel somewhat competitive with those living near them, driven to keep their home well-maintained with the most up-to-date appliances. Indeed, middle class consumers with strong neighbourly relationships are more likely to agree that you can tell a lot about a person from the appliances in their home. These consumers also rely on their neighbours for product recommendations and reviews. On the other hand, consumers who rarely interact with their neighbours may be turning to other social networks, whether in-person or online, for product advice and recommendations. Recognising the impact of neighbours (or lack thereof) on the buying decisions of their target market can help companies more effectively structure their marketing and advertising efforts.

Continue reading ""Can I Borrow a Cup of Sugar?": Neighbourly Interactions in the Middle Class " »

March 19, 2014

All Shoppers are not Created Equal: Impulsive vs. Slow Buyers

Learn the key characteristics of impulsive and slow buyers and how to attract them using insight from Passport: Survey.
Download our free whitepaper: "The Path to Purchase: Implementing a Consumer Buying Behaviour Model"

Watch on Youtube

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn




Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Consumer Electronics Wish List for 2015

Analyst Pulse: Trends in Mobile Travel Bookings

Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care

Body Issues among Global Consumers

Survey Results: Personal Appearances

Grooming Routines Around the World

Gender Comparison of Key Body Issues

Men's Grooming Habits in Emerging and Developed Markets

Survey Shows Regional Differences in Bathing Habits Around the World

New Survey Results Illustrate Global Beauty and Personal Grooming Habits