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60 posts categorized "Survey Results"

July 20, 2014

Survey Shows Regional Differences in Bathing Habits Around the World

Emi_globalBathingHabits-v1.1

A look at global bathing habits and routines, including showers, baths, and shampooing, using results from Euromonitor International's Personal Appearances Survey drawn from 6,600 online consumers in 16 major markets in 2014.

 

Download an extract from our global survey "Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming"

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July 15, 2014

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

250_personalAppearances-v1.1Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. According to our data, global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion.  We expect both industries to grow over 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.

The grooming habits and style of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy.  Therefore, it is important for companies and retailers in those respective industries to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.

Earlier this year, our Survey team polled over 6,600 consumers in over 16 different countries, asking respondents a range of questions related to their attitudes towards style and appearance, grooming habits, purchase frequency and responsibility, and approach to the buying process.   Understanding these consumer preferences and behaviours helps companies and brands better identify trends and target key consumer segments, whether determined by gender, region, or even level of effort put into external appearance.

For example, China represents the only market in which respondents favored stylish over practical clothing, according to the survey results.  Chinese online consumers are also more likely to shop at luxury boutiques than at discount stores and prefer to wear brand-name clothing and shoes. 

“Understanding consumers’ style and their beauty and personal care routines enables companies to develop enticing products that better fulfill buyers’ needs,” explains Survey Manager, Eileen Bevis, “This latest survey also helps companies and brands better understand a customer’s path to purchase, offering opportunities to create strategic marketing plans.”

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June 16, 2014

Global Interest in Sports and Fitness Rises with the World Cup

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14032714/8872e3b6-85ee-4990-8f48-6c44f5782ccf.pngWith Daphne Kasriel, Consumer Trends Consultant

Consumers worldwide are becoming increasingly aware of the benefits of exercise and fitness due to alarming obesity rates and the dangers of sedentary lifestyles and poor diets. For example, according to a recent Euromonitor survey of its global network of analysts, only three percent said they never exercise. With the World Cup in the global spotlight, consumers will be focusing even more on sports and spending on sports apparel and equipment, including new technology such as fitness and activity trackers. 

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June 11, 2014

How the Brazilian Consumer will Enjoy the 2014 World Cup

EMI_brazilianConsumer-v1.1

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With it taking more than 175 hours of work for a typical worker to pay for the most expensive ticket, how will the average Brazilian Consumer watch the World Cup?

 

May 12, 2014

Middle Class Consumers' Path to Purchase for Household Goods

EMI_pathToPurchase-v1.5-01

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This datagraphic explores each phase of Euromonitor’s Path to Purchase model, comparing the consideration, research, and selection of common household consumer goods. Results draw from Euromonitor’s Middle Class Home consumer survey of 16 markets, conducted by the Passport Survey team in 2013.

 

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May 9, 2014

Four Things to Know about the “Selection” Phase of the Path to Purchase

LisaHolmesAnalyst Insigt by Lisa Holmes - Survey Analyst

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Introducing Euromonitor International’s Path to Purchase Model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

Selection Phase

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This third article highlights insights about the third phase of the path to purchase: selection.

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May 7, 2014

Four Things to Know about the “Research” Phase of the Path to Purchase

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Introducing Euromonitor International’s Path to Purchase Model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

Research-Phase

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This second article highlights insights about the second phase of the path to purchase: research.

Continue reading "Four Things to Know about the “Research” Phase of the Path to Purchase" »

May 5, 2014

Five Things to Know about the “Opportunity” Phase of the Path to Purchase

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

 

Introducing Euromonitor International’s Path to Purchase model

In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection.

  P2P

To help marketers and other strategic decision-makers reach consumers throughout the buying process, Euromonitor presents a series of three articles highlighting business opportunities in each of these three phases.  This first article highlights insights about the first phase of the path to purchase: opportunity.

Continue reading "Five Things to Know about the “Opportunity” Phase of the Path to Purchase" »

April 18, 2014

Latin American Travellers Prefer Pampering, Indulgence on Holiday

EileenBevisAnalyst Insight by Eileen Bevis - Survey Manager

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Preference for Indulgence while on Holiday

Vacationing Latin Americans Like to be Pampered

There are many ways to relax and have fun on a short city break or a week-long vacation to the beach. However, Latin American travellers have a particular recipe for rest and recuperation while on vacation – and its main ingredient is pampering. A day at the spa? Luxurious lodging? Latin Americans like to be pampered while on vacation more than holiday-makers from any other region in the world.

Consumer Enjoyment of Pampering while Travelling

1

Source:    Euromonitor International Consumer Survey; Out and About 2012.

Note:        Showing per cent of respondents who like to be pampered while travelling, by continent. Results shown give equal weight to 15 markets surveyed. “Latin America” includes: Brazil, Colombia, Mexico; “Europe” includes: France, Germany, Spain, Turkey, Russia, UK; “North America” includes: US; “Australia” includes: Australia; “Asia” includes: China, India, Indonesia, Japan.

It is worth noting that Spanish travellers also depart from the rest of the world in their preference for pampering while out of town. Spain shares many cultural similarities with Latin America and Spanish travellers are just as likely to appreciate a facial or another indulgence while on holiday as travellers from Brazil, Colombia and Mexico.

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Role of Internet in Travel Plans of Global Online Consumers

The Role of the Internet in Travel

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An exploration of the role of the internet in travel plans of online consumers. Based on the results of Euromonitor International’s Out and About survey (2012) and Euromonitor industry research.

 

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Recent Posts

Survey Shows Regional Differences in Bathing Habits Around the World

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

Global Interest in Sports and Fitness Rises with the World Cup

How the Brazilian Consumer will Enjoy the 2014 World Cup

Middle Class Consumers' Path to Purchase for Household Goods

Four Things to Know about the “Selection” Phase of the Path to Purchase

Four Things to Know about the “Research” Phase of the Path to Purchase

Five Things to Know about the “Opportunity” Phase of the Path to Purchase

Latin American Travellers Prefer Pampering, Indulgence on Holiday

Role of Internet in Travel Plans of Global Online Consumers