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85 posts categorized "Survey Results"

August 4, 2015

QSR Media Conference 2015 - Ethical and Digital QSR

In July 2015, Euromonitor Analyst Erica Sirimanne lead panel discussions at QSR Media Conference on Ethical and Digital applications in the quick service restaurant industry utilising Euromonitor's Survey results and Economies and Consumers research.

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July 30, 2015

What Do Consumers Look For in a Washing Machine?

Cristina BausAnalyst Insight by Cristina Baus - Consumer Appliances Analyst

View Cristina Baus's profile on LinkedIn

A recent Analyst Pulse Survey* conducted by Euromonitor International among a network of in-country analysts and in-house researchers around the world revealed interesting consumer preferences when choosing an automatic washing machine. The survey revealed that the most important features for consumers were energy and water efficiency, which were followed by features that increased convenience, such as time-saving features, while design and appearance features and other more technological advances interested consumers less. This is very telling for appliance manufacturers, which sometimes forget the importance of innovating to meet consumer needs, rather than to show off their technological prowess.

What features do you consider most important in washing machines?

Washing-machine-features

Source: Euromonitor International Analyst Pulse Survey, June 2015

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July 27, 2015

Wireless Speakers: What Consumers Want

Wee Teck LooAnalyst Insight by Wee Teck Loo - Head of Consumer Electronics Research

View Wee Teck Loo's profile on LinkedIn

Sales of smartphones are projected to exceed 1.3 billion units in 2015. The explosive sales of smartphones are also driving sales of accordant headphones and wireless speakers. 26% of the respondents paid between US$20-50 for their wireless speakers and almost the same number of respondents paid between US$75-200.  In fact, the survey showed that a significant number of respondents were willing to pay a premium, with more than 10% paying more than US$200 for their wireless speakers.

Wireless Speakers Spending

Wireless-Speaker

 

Source: Euromonitor International Analyst Survey – Analyst Pulse; May 2015

 

Note: Question shown to respondents who owned wireless speakers

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June 16, 2015

Connecting with Hyperconnected Consumers

Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. This continuous access to technology has turned many in all corners of the globe into “hyperconnected consumers”, with new purchasing habits and preferences for interacting with the social and commercial worlds around them that are directly shaped by their heavy use of technology. To learn more about these hyperconnected consumers, Euromonitor International surveyed over 8,000 online consumers in 16 markets in December 2014.

This presentation, given at a Women in Research (WIRe) event in Chicago on June 11, 2015, explores how brands and retailers can connect the hyperconnected consumer’s desire for immediacy, transparency, and convenience with new strategies for reaching this segment online, in the physical world, while shopping, and via mobile.

June 3, 2015

Euromonitor to Participate in Women in Research Roundtable

Women-in-Research-Logo

Date: 11 June 2015

Location: Chicago

Event:  Join Chicago’s Women in Research Chapter and industry leaders in roundtable discussion about market trends and trends in market research.  Euromonitor International will be presenting on how brands should interact with today’s hyperconnected consumer.  The event is free for all to attend.  Please register here:  http://www.womeninresearch.com/#!chicago/c9r7

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May 11, 2015

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Emi_wearableTech-v1.3

An exploration of consumer enthusiasm and purchase intent for wearable tech devices, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets.

 

Have a question or a thought to add? Leave us a comment below.

May 9, 2015

Consumer Attitudes Towards Storing Data in the Cloud

Emi_cloudStorage-v1.2

An exploration of attitudes of online consumers towards storing and sharing data on the cloud, drawing results from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets.

 

Have a question or a thought to add? Leave us a comment below.

April 15, 2015

Key Differences Between Apple and Android Users

Emi_appleAndroid-v1.1

This datagraphic is an exploration of Android and Apple tablet and smartphone users, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets. The Hyperconnectivity survey focuses on how technology is impacting global consumers’ paths to purchase and payment methods as well as their privacy concerns, social connections, and leisure activities. Data and analysis of results from this Hyperconnectivity consumer survey are now available in the Passport Survey system, with an extract from the full report available for download here.

April 13, 2015

How Does Technology Influence Shopping?

Constant access to the internet allows online consumers to research products, compare prices and buy just about anything they need, whether from the comfort of their own home or while on the go. As a result of this flexibility, purchase decision-making is now done on a number of devices and in multiple locations.

To better understand the differing uses of technology in the shopping process among today’s “hyperconnected” consumers, Euromonitor International surveyed 8100 online consumers in 16 markets. This video compares the use of technology in shopping between a Baby Boomer in the US and an internet-connected Millennial in China.

Download an extract of the survey report.

April 10, 2015

Hyperconnected Consumers In the Digital World: Global Survey Results Now Available

LisaHolmesAnalyst Insight by Lisa Holmes - Senior Survey Analyst

View Lisa Holmes's profile on LinkedIn

Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. Questions that once required a trip to the library, a visit to an expert, or waiting on hold on the phone can now be answered within seconds just by clicking a few buttons. Far away relatives can now not only speak long-distance but enjoy a full meal together over video chat.  Product pricing and information that was once shared by in-store salespeople can now be found on countless retail websites and consumer review platforms. For consumers with smartphones, these connections are even closer and available at any time of day in any place. 

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Recent Posts

QSR Media Conference 2015 - Ethical and Digital QSR

What Do Consumers Look For in a Washing Machine?

Wireless Speakers: What Consumers Want

Connecting with Hyperconnected Consumers

Euromonitor to Participate in Women in Research Roundtable

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Consumer Attitudes Towards Storing Data in the Cloud

Key Differences Between Apple and Android Users

How Does Technology Influence Shopping?

Hyperconnected Consumers In the Digital World: Global Survey Results Now Available