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82 posts categorized "Survey Results"

June 16, 2015

Connecting with Hyperconnected Consumers

Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. This continuous access to technology has turned many in all corners of the globe into “hyperconnected consumers”, with new purchasing habits and preferences for interacting with the social and commercial worlds around them that are directly shaped by their heavy use of technology. To learn more about these hyperconnected consumers, Euromonitor International surveyed over 8,000 online consumers in 16 markets in December 2014.

This presentation, given at a Women in Research (WIRe) event in Chicago on June 11, 2015, explores how brands and retailers can connect the hyperconnected consumer’s desire for immediacy, transparency, and convenience with new strategies for reaching this segment online, in the physical world, while shopping, and via mobile.

June 3, 2015

Euromonitor to Participate in Women in Research Roundtable

Women-in-Research-Logo

Date: 11 June 2015

Location: Chicago

Event:  Join Chicago’s Women in Research Chapter and industry leaders in roundtable discussion about market trends and trends in market research.  Euromonitor International will be presenting on how brands should interact with today’s hyperconnected consumer.  The event is free for all to attend.  Please register here:  http://www.womeninresearch.com/#!chicago/c9r7

Continue reading "Euromonitor to Participate in Women in Research Roundtable" »

May 11, 2015

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Emi_wearableTech-v1.3

An exploration of consumer enthusiasm and purchase intent for wearable tech devices, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets.

 

Have a question or a thought to add? Leave us a comment below.

May 9, 2015

Consumer Attitudes Towards Storing Data in the Cloud

Emi_cloudStorage-v1.2

An exploration of attitudes of online consumers towards storing and sharing data on the cloud, drawing results from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets.

 

Have a question or a thought to add? Leave us a comment below.

April 15, 2015

Key Differences Between Apple and Android Users

Emi_appleAndroid-v1.1

This datagraphic is an exploration of Android and Apple tablet and smartphone users, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets. The Hyperconnectivity survey focuses on how technology is impacting global consumers’ paths to purchase and payment methods as well as their privacy concerns, social connections, and leisure activities. Data and analysis of results from this Hyperconnectivity consumer survey are now available in the Passport Survey system, with an extract from the full report available for download here.

April 13, 2015

How Does Technology Influence Shopping?

Constant access to the internet allows online consumers to research products, compare prices and buy just about anything they need, whether from the comfort of their own home or while on the go. As a result of this flexibility, purchase decision-making is now done on a number of devices and in multiple locations.

To better understand the differing uses of technology in the shopping process among today’s “hyperconnected” consumers, Euromonitor International surveyed 8100 online consumers in 16 markets. This video compares the use of technology in shopping between a Baby Boomer in the US and an internet-connected Millennial in China.

Download an extract of the survey report.

April 10, 2015

Hyperconnected Consumers In the Digital World: Global Survey Results Now Available

LisaHolmesAnalyst Insight by Lisa Holmes - Senior Survey Analyst

View Lisa Holmes's profile on LinkedIn

Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. Questions that once required a trip to the library, a visit to an expert, or waiting on hold on the phone can now be answered within seconds just by clicking a few buttons. Far away relatives can now not only speak long-distance but enjoy a full meal together over video chat.  Product pricing and information that was once shared by in-store salespeople can now be found on countless retail websites and consumer review platforms. For consumers with smartphones, these connections are even closer and available at any time of day in any place. 

Continue reading "Hyperconnected Consumers In the Digital World: Global Survey Results Now Available" »

April 9, 2015

Consumers in the Digital World: Hyperconnectivity and Technology Trends

250_hyperconnectivitySurvey-v1.0Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

Download this free extract now to:

› Learn how technology is shaping the way consumers want to interact with your brand

› Explore device ownership across a number
of categories and demographic groups

› Understand the barriers and opportunities technology can present for your business

Download-Now

Continue reading "Consumers in the Digital World: Hyperconnectivity and Technology Trends" »

February 16, 2015

Learn More about Consumer Types around the World

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Using consumer types to go beyond demographics

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Passport Survey looked beyond standard demographics and created distinct, personality-driven consumer types at both the global and country level. These consumer types incorporate many of the diverse attitudes and habits that separate one person from another, even distinguishing among those in the same demographic group.

Consumer-Types-Banner

Continue reading "Learn More about Consumer Types around the World" »

February 10, 2015

Exploring the Personalities of Seven Global Consumer Types

Emi_consumerTypeUpdate-v1.8

In the 2013 Global Consumer Trends survey, Euromonitor International captured the personality traits, preferences, and behaviours of 16,300 online consumers in nine markets. Using the results of this survey Euromonitor analysed the respondents and sorted them into seven global consumer types with shared characteristics and buying behaviours. This datagraphic provides a glimpse of the key personality traits of each of the global consumer types.

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Recent Posts

Connecting with Hyperconnected Consumers

Euromonitor to Participate in Women in Research Roundtable

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Consumer Attitudes Towards Storing Data in the Cloud

Key Differences Between Apple and Android Users

How Does Technology Influence Shopping?

Hyperconnected Consumers In the Digital World: Global Survey Results Now Available

Consumers in the Digital World: Hyperconnectivity and Technology Trends

Learn More about Consumer Types around the World

Exploring the Personalities of Seven Global Consumer Types