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January 21, 2015

New Year, New Diet: How to Connect with the Weight-Conscious Consumer

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New Year’s weight-loss resolutions might last, but only for some

In early January of each year, millions of consumers resolve to lose weight or improve their eating habits. Unfortunately, New Year’s resolutions do not always last for more than a few weeks and by Valentine’s Day many will have already returned to their usual eating habits. However, some consumers with particularly strong will power are able to successfully follow a weight-loss diet, whether all the time or as-needed throughout the year. Others choose to actively monitor what they eat from day to day in order to maintain a consistent number on the scale.

To better understand the weight-conscious consumer, Euromonitor International reached out to 16,300 online consumers in nine markets in the 2013 Global Consumer Trends survey. This article examines who these consumers are, how dieters differ from weight ‘maintainers’, and how marketers can target both groups more effectively.

Continue reading "New Year, New Diet: How to Connect with the Weight-Conscious Consumer" »

December 11, 2014

Consumer Electronics Wish List for 2015

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To gauge which devices consumers would buy if they were given US$1000 to spend on electronics, Passport Survey reached out to Euromonitor International’s global network of analysts from 80+ countries.

Overview

Electronic devices such as smartphones, tablets and laptops have become must-have items on holiday wish lists around the world. With so many gadgets in the marketplace – and new ones hitting the shelves every day – deciding which device to put at the top of the list can be a challenge. In order to understand which consumer electronic devices are the most sought after, Passport Survey reached out via Analyst Pulse survey to Euromonitor analysts in over 80 countries with a simple question: what device would you buy if you had an extra US$1000?

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November 10, 2014

Consumers in the Asia-Pacific Region Gear Up for 2014 Festive Season

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This Christmas, consumers in different parts of the Asia-Pacific region are not sharing the same level of optimism. While some are likely to spend big on properties and online shopping, there are many who are facing the reality of an economy that is losing steam.

Key trends 

  • Spending curbed by the declining dollar; 
  • Facing the reality post-celebration; 
  • Buying a better life for the family; 
  • Who needs Christmas in order to go shopping?

Continue reading "Consumers in the Asia-Pacific Region Gear Up for 2014 Festive Season" »

September 2, 2014

Analyst Pulse: Trends in Mobile Travel Bookings

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Hassle-Free Travel Arrangements

Smartphones often serve as ‘digital assistants’, managing schedules, booking reservations and otherwise assisting with day-to-day plans. In theory, smartphones should play a similar role in travel planning. But do consumers actually use mobile technology to arrange travel logistics? If not, what is preventing them from doing so? To further explore this topic, Euromonitor turned to its global network of analysts in over 80 countries, uncovering the trends they see among consumers in their local area.

Most Use Computers Rather than Mobiles to Book Travel

Mobile technology may be proliferating across the globe, but laptops and desktops are still the go-to channel for booking travel, especially when it comes to flights and hotels. In both cases, well over 90% of analysts report that consumers in their country typically use a computer to make reservations. By contrast, slightly over 20% agree that smartphone apps or mobile websites via smartphones are mainstream booking methods. Most consumers also rely on a laptop or desktop to book a rental car, though booking in person is also a common option for many. In-person reservations are even more popular when it comes to arranging activities at a destination. Meanwhile, one third of analysts report that consumers in their country book hotels and rental cars over the phone - evidence that hearing a human voice remains important to many consumers. 

Continue reading "Analyst Pulse: Trends in Mobile Travel Bookings" »

August 5, 2014

Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care

 

Investigating consumer's brand loyalty provides insight on how a company can tailor offerings to the needs of specific buyers. For example, Euromonitor International's recent survey on apparel, beauty and grooming found that in facial care, 50 percent of consumers stick to one trusted brand but in nail polish 55 percent of consumers switch between brands on a regular basis. Looking at a brand's market performance highlights these results. For example in 2008-2013, skin care brand L'Oréal Paris expanded its market value share by 50 basis points while L'Oréal's Maybelline line remained flat over the same period.

Watch on Youtube

August 1, 2014

Body Issues among Global Consumers

Global Body Issues

A comparison of body issues across 16 global markets, using the results of Euromonitor International's Personal Appearances survey drawn from 6,600 online consumers in 2014.

 

Download the white paper detailing the survey results

July 30, 2014

Survey Results: Personal Appearances

Based on widespread gender stereotypes, many would assume that women worldwide are more concerned with their outward appearance than their male counterparts. Euromonitor International's Survey Team polled over 6,600 consumers in over 16 different countries to further understand consumers’ style and their beauty and personal care routines. Play the video to find out which results enforced these stereotypes and which results went against the grain.

For further information, please download an extract of the survey results now or explore the full summary report.

Watch on Youtube

July 26, 2014

Grooming Routines Around the World

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A visual overview of grooming routines and consumer spending in 16 emerging and developed markets, including time spent grooming, body and face washing habits, hair care, oral care, spending on beauty and personal care products, and spending on oral care in particular. Draws on Euromonitor International's beauty and personal care sales data as well as its Personal Appearances survey (6,600 consumers surveyed online in 2014).

Download the Survey Results here

Continue reading "Grooming Routines Around the World" »

July 24, 2014

Gender Comparison of Key Body Issues

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A comparison of key body issues among men and women, using the results of Euromonitor International's Personal Appearances survey drawn from 6,600 online consumers in 16 major markets in 2014.

 

Have a question or a thought to add? Leave us a comment below.

July 22, 2014

Men's Grooming Habits in Emerging and Developed Markets

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When it comes to beauty and personal appearances, women report spending the most time and money perfecting their looks. Yet, over the last decade, the range of beauty and personal care (BPC) products regarded as socially acceptable for men has widened, and men are paying increasingly more attention to their personal appearances. One third of men spend more than thirty minutes a day grooming, opening up a number of opportunities for BPC companies to develop products targeted to the unique needs of this especially appearance-minded segment of men. Furthermore, as more men become interested in improving their appearance by extending their grooming habits and product usage, it will be essential for brands to create male-specific products that enable men to feel more comfortable in the beauty and personal care aisle.

Daily Time Spent on Personal Appearance and Grooming, by Gender

Source: Euromonitor International Personal Appearance Survey, 2014

Note:  Showing percent of respondents spending the indicated amount of each day cleaning and caring for appearance (e.g., brushing teeth, bathing, styling hair, applying make-up, etc.). Includes all time spent grooming during the day – morning, evening, and in between. Does not include time spent selecting or changing clothing.

Continue reading "Men's Grooming Habits in Emerging and Developed Markets" »

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Recent Posts

New Year, New Diet: How to Connect with the Weight-Conscious Consumer

Consumer Electronics Wish List for 2015

Consumers in the Asia-Pacific Region Gear Up for 2014 Festive Season

Analyst Pulse: Trends in Mobile Travel Bookings

Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care

Body Issues among Global Consumers

Survey Results: Personal Appearances

Grooming Routines Around the World

Gender Comparison of Key Body Issues

Men's Grooming Habits in Emerging and Developed Markets