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78 posts categorized "Survey Results"

April 15, 2015

Key Differences Between Apple and Android Users

Emi_appleAndroid-v1.1

This datagraphic is an exploration of Android and Apple tablet and smartphone users, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets. The Hyperconnectivity survey focuses on how technology is impacting global consumers’ paths to purchase and payment methods as well as their privacy concerns, social connections, and leisure activities. Data and analysis of results from this Hyperconnectivity consumer survey are now available in the Passport Survey system, with an extract from the full report available for download here.

April 13, 2015

How Does Technology Influence Shopping?

Constant access to the internet allows online consumers to research products, compare prices and buy just about anything they need, whether from the comfort of their own home or while on the go. As a result of this flexibility, purchase decision-making is now done on a number of devices and in multiple locations.

To better understand the differing uses of technology in the shopping process among today’s “hyperconnected” consumers, Euromonitor International surveyed 8100 online consumers in 16 markets. This video compares the use of technology in shopping between a Baby Boomer in the US and an internet-connected Millennial in China.

Download an extract of the survey report.

April 10, 2015

Hyperconnected Consumers In the Digital World: Global Survey Results Now Available

LisaHolmesAnalyst Insight by Lisa Holmes - Senior Survey Analyst

View Lisa Holmes's profile on LinkedIn

Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. Questions that once required a trip to the library, a visit to an expert, or waiting on hold on the phone can now be answered within seconds just by clicking a few buttons. Far away relatives can now not only speak long-distance but enjoy a full meal together over video chat.  Product pricing and information that was once shared by in-store salespeople can now be found on countless retail websites and consumer review platforms. For consumers with smartphones, these connections are even closer and available at any time of day in any place. 

Continue reading "Hyperconnected Consumers In the Digital World: Global Survey Results Now Available" »

April 9, 2015

Consumers in the Digital World: Hyperconnectivity and Technology Trends

250_hyperconnectivitySurvey-v1.0Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

Download this free extract now to:

› Learn how technology is shaping the way consumers want to interact with your brand

› Explore device ownership across a number
of categories and demographic groups

› Understand the barriers and opportunities technology can present for your business

Download-Now

Continue reading "Consumers in the Digital World: Hyperconnectivity and Technology Trends" »

February 16, 2015

Learn More about Consumer Types around the World

LisaHolmesAnalyst Insight by Lisa Holmes - Survey Analyst

View Lisa Holmes's profile on LinkedIn

Using consumer types to go beyond demographics

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Passport Survey looked beyond standard demographics and created distinct, personality-driven consumer types at both the global and country level. These consumer types incorporate many of the diverse attitudes and habits that separate one person from another, even distinguishing among those in the same demographic group.

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Continue reading "Learn More about Consumer Types around the World" »

February 10, 2015

Exploring the Personalities of Seven Global Consumer Types

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In the 2013 Global Consumer Trends survey, Euromonitor International captured the personality traits, preferences, and behaviours of 16,300 online consumers in nine markets. Using the results of this survey Euromonitor analysed the respondents and sorted them into seven global consumer types with shared characteristics and buying behaviours. This datagraphic provides a glimpse of the key personality traits of each of the global consumer types.

February 6, 2015

Mapping Consumer Types by Country for Successful Targeted Marketing

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Consumer types can be a powerful tool to help companies better understand and appeal to their target market. The following videos provide snapshots of country-specific consumer types, focusing on the top personality traits and key demographics of five consumer segments in each market.

 


 

 

For more Consumer Types Analysis

Euromonitor's new white paper  profiles seven global consumer types and offers tips for reaching these different segments. In addition, full reports with in-depth analysis of 45 country-level consumer types across nine global markets, such as the examples shown above, are available to Passport Survey subscribers and can also be purchased as standalone reports.

February 5, 2015

7 Consumer Types for Successful Targeted Marketing

7 Consumer Types for Successful Targeted MarketingConsumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.  For example, despite media claims, not all Millennials are the same and treating them as such could lead to missed opportunities. As a starting point, we've identified seven consumer types around the world that share similar traits and behaviors.

Consider the following:

 - Does your pricing model fit with the Undaunted Striver’s high income or should it be in line with the Independent Skeptic’s need for value?

 - Is your packaging appealing enough for Impulsive Spenders or should you be focused on adding “trustworthy” features to attract the Conservative Homebody?

 - Is your brand reputation reliable enough for the Aspiring Struggler?

  - Are you spending too much on online advertising when the Secure Traditionalist favors simplicity or too little for the Balanced Optimist’s need for news and social media?

Download-Now

Continue reading "7 Consumer Types for Successful Targeted Marketing" »

January 21, 2015

New Year, New Diet: How to Connect with the Weight-Conscious Consumer

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New Year’s weight-loss resolutions might last, but only for some

In early January of each year, millions of consumers resolve to lose weight or improve their eating habits. Unfortunately, New Year’s resolutions do not always last for more than a few weeks and by Valentine’s Day many will have already returned to their usual eating habits. However, some consumers with particularly strong will power are able to successfully follow a weight-loss diet, whether all the time or as-needed throughout the year. Others choose to actively monitor what they eat from day to day in order to maintain a consistent number on the scale.

To better understand the weight-conscious consumer, Euromonitor International reached out to 16,300 online consumers in nine markets in the 2013 Global Consumer Trends survey. This article examines who these consumers are, how dieters differ from weight ‘maintainers’, and how marketers can target both groups more effectively.

Continue reading "New Year, New Diet: How to Connect with the Weight-Conscious Consumer" »

December 11, 2014

Consumer Electronics Wish List for 2015

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To gauge which devices consumers would buy if they were given US$1000 to spend on electronics, Passport Survey reached out to Euromonitor International’s global network of analysts from 80+ countries.

Overview

Electronic devices such as smartphones, tablets and laptops have become must-have items on holiday wish lists around the world. With so many gadgets in the marketplace – and new ones hitting the shelves every day – deciding which device to put at the top of the list can be a challenge. In order to understand which consumer electronic devices are the most sought after, Passport Survey reached out via Analyst Pulse survey to Euromonitor analysts in over 80 countries with a simple question: what device would you buy if you had an extra US$1000?

Continue reading "Consumer Electronics Wish List for 2015" »

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Recent Posts

Key Differences Between Apple and Android Users

How Does Technology Influence Shopping?

Hyperconnected Consumers In the Digital World: Global Survey Results Now Available

Consumers in the Digital World: Hyperconnectivity and Technology Trends

Learn More about Consumer Types around the World

Exploring the Personalities of Seven Global Consumer Types

Mapping Consumer Types by Country for Successful Targeted Marketing

7 Consumer Types for Successful Targeted Marketing

New Year, New Diet: How to Connect with the Weight-Conscious Consumer

Consumer Electronics Wish List for 2015