Analyst Pulse Survey: Personal Style Shapes Apparel Shopping

Analyst Insight by Lisa Holmes, Survey Analyst, Euromonitor International

Follow @EMI_LisaHolmes

Abstract

Euromonitor asked about 250 analysts in 80+ countries about their personal style and shopping habits in order to better understand how consumers shop for clothes.

Three distinct types of consumers emerged, each with its own unique style influences, clothing needs, and shopping practices: the Practical Purchaser, the Fit Fanatic, and the Stylish Shopper.

Understanding Australia's Business and Consumer Environment: A Guide for Successful Business Down Under

Understanding Australia's Business and Consumer Environment

How will Australia's economy, business environment and consumer trends impact the success of your business? This e-book examines the fundamentals businesses must understand to successfully expand or operate in Australia.

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Heralded as the success story among advanced economies for weathering the global economic downturn of 2008-2009, Australia’s high income levels and steady growth offer good opportunities for consumer goods and services in a wide range of sectors.

Key Findings:

• At the height of the global slowdown, advanced economies as a whole contracted by 3.5% - contrasting with Australia’s 1.4% growth.
• Whereas incomes and consumer expenditure have stagnated across many advanced economies, Australia’s per capita disposable income and expenditure have expanded by 9.8% and 3.5% respectively in real terms since 2008.
• In 2012, Australia was ranked 15 out of 183 economies on the World Bank’s Ease of Doing Business Index, meaning it is the fifteenth easiest place in the world to start and operate a local firm.
• Australia has an educated population: 99.9% of adults (those aged 15+) were literate in 2011, but suffers from skills shortages.
• In 2011, the population aged 45-49 in Australia had the highest average gross income: A$77,810 (US$80,259).

Topics include:

• Ease of doing business rating
• Corruption index
• Literacy rate
• Future challenges
• Natural resources
• Media consumption
• Consumer trends
• More

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14 Facts about Mothers from Euromonitor's Survey Research

Euromonitor International's Annual Survey revealed global trends among mothers. Read 10 key facts below and then listen to our podcast to learn more.

1. Despite other demands on their time, mothers exercise slightly more often than women who have no children (69% of mothers do physical activity weekly vs. 61% of female non-mothers; 41% of mothers go to the gym each week vs. 35% of female non-mothers).
2. Parents (both mothers and fathers) use shortcuts for information about nutrition—such as testimonials and packaging—more than non-parents.
3. Mothers use advertising (TV, print, internet) as a shortcut to find out about other product information.
4. Nine out of ten mothers prepare meals at home at least once a week, more often than anyone else, including fathers (7 out of 10).
5. Mothers typically prepare home-cooked meals using entirely raw ingredients (62%), relying less on pre-prepared ingredients, such as shop-bought sauces (43%).
6. When mothers do choose convenience options such as ready meals, it is because they are pressed for time—not because they prefer ready meals or because they cannot or do not like to cook.
7. Almost half (47%) of mothers say they are on a diet trying to lose weight
8. Although mothers say they are health-conscious, they “cave in” and snack more often than non-mothers during the daytime (2.2 vs. 2.0 snacks per day on average)
9. Mothers in developed markets are more willing to spend extra on convenient products (49%) versus “green” products (36%)
10. Mothers in emerging markets consider a variety of other product information beyond quality, price, and convenience, such as branding and packaging, as well as “green”
11. Mothers in emerging markets especially enjoy learning about new products (trying new products, browsing shopping malls), compared to mothers in developed markets
12. Mothers in developed markets are especially cost-conscious and enjoy bargain-hunting more than mothers in emerging markets (though they are not necessarily using their smartphones to find deals)
13. 60% of mothers visit social networking websites (e.g., Facebook) at least weekly, compared with 55% of fathers and 46% of non-parents
14. Mothers and fathers share photos and videos online more frequently than non-parents (31% vs. 32% vs. 27%)

These results about mothers were derived from responses to Euromonitor International’s Annual Survey 2011; this survey reached out to ~16,000 online consumers ranging in age from 15 to 65+ and living in 8 major markets:  Brazil, China, France, Germany, India, Japan, UK, USA.  

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Euromonitor Survey Research Reveals Global Trends Among Mothers

Euromonitor's annual survey of online respondents in Brazil, China, France, Germany, India, Japan, the UK and the US revealed interesting traits about mothers on a global scale. In honor of Mother's Day, Eileen Bevis, Survey Manager at Euromonitor, compares mothers today to mothers fifty years ago, defines the role of the internet in mothers’ lives and compares the roles of mothers to fathers.

Download as an MP3

Growing Role of Mobile Technology in Shopping

This article explores the in-store technology use and smartphone activities of global shoppers, drawing on results from the Out and About survey of 6,200 consumers in 15 markets worldwide.

Changing landscape of in-store technology use

Mobile technology is playing an increasingly important role as shoppers turn to their smartphones in stores to read reviews, compare prices, and check product availability. Consumers no longer need to rely on in-store salespeople or advertisements as their only sources of information. Indeed, even loyal in-store shoppers, who would never consider ordering a product online, sometimes look to the internet for more information before making a purchase in store. Ever-growing rates of internet access and smartphone ownership across the globe indicate that this increased use of technology in stores will remain a significant shopping trend. This article explores specific shopping-related technology activities growing in popularity among global consumers, focusing on implications for traditional brick and mortar stores as they adapt to these new shopping behaviours.

Healthy Living Habits Across Consumer Types

This datagraphic is an exploration of the healthy living behaviours, attitudes, and preferences of Euromonitor International's four consumer types.  

Download our latest white paper to learn how our consumer types can optimize your marketing strategy. 

Introducing Four Consumer Types to Optimize Marketing Strategy

Euromonitor International's survey team identified four consumer types to optimize marketing. Unlike traditional demographic segmenting, our types rely on consumer traits such as buying behavior, personal aspirations and media consumption, empowering marketers to think more creatively about developing products and campaigns.  For more information, download our white paper Four Consumer Types to Optimize Marketing Strategy.

Click the videos below to learn more about the four types: the Undaunted Striver,  Savvy Maximiser, Content Streamer and  Secure Traditionalist.

 

 

International Analyst Predictions for the 2013 Academy Awards

Will Euromonitor International’s analysts predict the winners?

On February 24^th the Academy of Motion Picture Arts and Sciences will hold the 85^th annual Academy Awards (Oscars) in Los Angeles, California, recognizing the best in cinematic achievements in 2012. In anticipation of this event, Euromonitor International turned to our network of in-country analysts and in-house researchers around the world to get their predictions on three main awards categories: Best Picture, Best Foreign Language Film, and Best Director. While they are certainly not film experts, the Oscar predictions of these analysts offer global perspectives on what are generally considered to be American-centric awards.

Global Consumer Habits Drive Breakfast Sales

Analyst Insight by Elizabeth Friend, Analyst - Consumer Foodservice at Euromonitor International

Follow @ElizabethF_EMI

Consumer foodservice is often talked about in terms of nitty-gritty details, like menu items, popular new flavours, and décor; but ultimately, the industry is about bigger picture lifestyle trends. The most successful chains find ways to fit into consumers’ lives in ways that mesh seamlessly with existing behaviors and encourage the formation of newer ones, developing  first-time visits into recurring habits that eventually become simply a part of what consumers do each day.

Analyst Pulse: New Consumer Electronics for the Holidays and Beyond

Analyst Insight by Lisa Holmes, Survey Analyst at Euromonitor International

Abstract: To better understand upcoming consumer electronic purchases, Passport Survey reached out to Euromonitor International’s global network of analysts from 80+ countries.

Smartphones and Tablets Lead the Way in Expected Purchases

As technology continues to change and improve, many consumers strive to keep up with the latest gadgets, especially during the holiday season. In fact, two-thirds of our Analyst Pulse survey respondents are planning to purchase new electronics in the coming year and over one-third have electronics on their immediate shopping list for the 2012 holiday season. Tablets and smartphones top the list of upcoming purchases in both emerging and developed markets. Tablets, in particular, are by far the most popular item among those planning to give consumer electronics over the holidays; almost half plan to give a tablet to friends or family. Click to Tweet! Similarly, looking beyond the holiday season, the most anticipated purchase is a smartphone; just over 30% of respondents plan to buy a smartphone in the coming year, presumably for their own use rather than as a gift. Click to Tweet!